Associate Manager, Global Brand Marketing

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

The Associate Marketing Manager (AMM), Global Barbie Brand Marketing will be working on the Global Barbie Brand Team, specifically supporting the Barbie Signature product segment. They will assist with setting global product strategies and managing product development for regional teams to execute in market. In collaboration with the Manager and cross-functional teams, the AMM will drive exceptional marketing programs for the Signature product portfolio, helping to develop unique strategies and initiatives.

Keys to success will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for pop culture, fashion, arts and entertainment, and adaptive capacity. Strong interpersonal and relationship management skills are also crucial for success in this role. The individual must be analytical/financial oriented yet still think creatively, a strong executor, a self-starter with the ability to toggle between multiple projects, able to support and motivate cross-functional teams with compelling vision and strategy and resourceful in handling project roadblocks.

What Your Impact Will Be: 

• Ensure all product marketing projects are supported by business strategy, objectives and insights
• Support communications with regional commercial marketing teams, which includes:
  • Updating regional marketing teams and lines of business regularly to ensure needs are being met
  • Support development global marketing campaigns for execution at a local level
• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
• Collaborate with Manager, Global Marketing in gaining buy-in for global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
• Prepare for and deliver presentations that convey a strategic message to large audiences.  Present with confidence to drive brand strategy and products
• Brief and develop marketing assets
• Monitor key trends, brands and competitors’ performance in all markets
• Lead global business reporting and analysis
• Work with other Mattel Global Brand teams to continuously share plans and establish ‘best practices’
• Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions

Qualifications

What We’re Looking For: 

• 5+ years (2 years with MBA) experience in marketing, preferably in product development
• Experience with company/product/marketing that is rooted in consumer trends
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, adaptable to autonomy and detail oriented with strong follow up skills
• Excellent written and verbal communication skills
• Strong time management, planning and project execution skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Must be comfortable working in a demanding, challenging, and dynamic environment with a knack for embracing ambiguity and change, while focusing on solutions and best paths forward

The annual base salary range for this position is between $115,000 and $125,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You