Front-End Developer - Web Optimization

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

The Front-End Developer – Web Optimization will provide technical and hands on consulting to support the client’s website and app marketing initiatives, support on testing methods, processes and services across the organization and evangelize a Test & Learn agenda within the group and on assigned accounts. This role participates in creating and articulating relevant analytics and developing test ideas for clients, while developing better methods or processes for implementation. Leverages expert-level knowledge of Adobe Target architecture to provide technical suggestions or guidance to teams.

Perform tasks, including but not limited to:

• Work with clients and internal team members to structure and execute disciplined tests
• Track and manage all current and future tests and participate in cross-functional meetings to discuss timelines
• Work with key stakeholders both internal and external to advance Merkle’s testing capabilities.
• Identify and execute process improvement strategies to further enhance and streamline our test & learn capabilities.
• Develop competencies in omnichannel experimentation.
• Work with Merkle test mangers to vet suggested test and project plans, program plans, contribute to overall roadmap, manage individual/team day-to-day tasks, meet project deadlines.
• Contribute innovation, process improvement, standardization
• Deliver high-quality analytical solutions on time

Qualifications

• Experience with front end coding, debugging, problem solving, working with other developers and bridging conversations with non-technical resources
• Strong experience with HTML5/CSS3/JavaScript
• Expert understanding of Single Page Applications (SPAs)
• Experience with MS Office
• Preference for Adobe Analytics and other Adobe Marketing Cloud skills
• Possess core marketing skills and an understanding of digital marketing data including the systems and processes used to generate and manipulate it by media types like web
• Possess client/team engagement competencies such as gather specifications, approach and manage expectations, and coordinate delivery with internal team
• Excellent written and oral communication skills
• Minimum of 1-3 years’ experience in test & learn marketing arena, including strong understanding of website optimization, website analytics and other digital marketing concept beyond the website like display, search, and social etc...

Ideal Candidate:

• Experience with website testing required (expert knowledge of Adobe Target preferred, Optimizely, Maxymizer, Google Optimize, etc...
• Understanding around Targeting, knowledge of DMPs/CDPs
• Good understanding of browser network calls, cookies, and local storage
• You have a keen eye and ability to identify areas for process improvement, do independent research, develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors will help create a more efficient and productive organization.

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disab