Social Media Strategist

Overview

Be inspired.  Be rewarded. Belong. At Emory Healthcare. 

At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be.  We provide: 

• Comprehensive health benefits that start day 1 
• Student Loan Repayment Assistance & Reimbursement Programs 
• Family-focused benefits  
• Wellness incentives 
• Ongoing mentorship, development, and leadership programs  
• And more  

Work Location: Atlanta, GA

Description

• Social Media Strategist At Emory Healthcare, we are driven by our mission to provide compassionate care and advance health for our patients, their families, and the communities we serve.
• Our employees are guided by a shared purpose: to deliver world-class patient experiences through innovation, collaboration, and empathy.
• The Social Media Strategist will be responsible for leading the strategic direction of Emory Healthcare's organic social media presence.
• This individual will focus on strategy, scheduling, optimization, and performance analysis.
• Partnering closely with our content and creative teams, the Social Media Strategist ensures that social content is executed with purpose and impact, strengthening how we connect with our patients, employees and community.
• Strategic Direction
  • Develop and execute data-driven system-level social media strategy aligned with Emory Healthcare's organizational brand and service line priorities
  • Collaborate with Content Strategists to integrate service line campaigns, sports partnerships, operating unit highlights
  • Lead content development with agency partners as needed
  • Research audience behavior, platform trends, and competitor activity to inform social strategies
  • Provide strategic briefs to content and creative teams to ensure campaign deliverables support goals
• Posting & Community Management
  • Plan, manage and maintain Emory Healthcare's social media calendar to ensure accurate and timely posting
  • Oversee campaign rollout across platforms, aligning with broader marketing initiatives and service line priorities
  • Ensure tracking mechanisms and analytics are integrated for accurate measurement of performance
• Optimization & Performance
  • In partnership with analytics team, develop measurement strategy and provide ongoing monitoring and analysis against social KPIs
  • Deliver insights and recommendations to optimize social performance in real time
  • Conduct testing (formats, timing, messaging) to continuously improve outcomes
• Collaboration
  • Partner with content creators, designers, and other marketing team members to ensure alignment between creative execution and strategy
  • Share campaign results and insights with cross-functional teams and stakeholders
  • Serve as a trusted advisor on how social media can advance Emory Healthcare's brand and patient engagement
• Additional Duties as Assigned
• Travel: Less than 10% of the time may be required
• Work Type: Hybrid employee - splits time between working remotely and working in the office

MINIMUM REQUIRED QUALIFICATIONS:

• Education: Bachelor's degree in Marketing, Communications, Digital Media, or related field
• Experience in lieu of degree will be considered
• Experience: 3 years of experience in social media strategy or digital marketing

Knowledge, Skills & Abilities:

• Strong knowledge of major social platforms (Meta, LinkedIn, TikTok, X, YouTube, etc.) and analytics tools
• Proven success in developing strategies that drive measurable results
• Excellent organizational skills with the ability to manage multiple campaigns simultaneously
• Strong analytical skills and the ability to translate data into actionable insights
• Effective communicator and collaborator with cross-functional teams
• Experience with social scheduling and analytics platforms (e.g., Brandwatch, Sprout Social, Hootsuite, Later)

Preferred Qualifications:

• Experience managing social media for a large, complex or multi-brand organization
• Familiarity with paid social campaign strategy and optimization
• Knowledge of healthcare marketing, patient engagement, or regulated industries

JOIN OUR TEAM TODAY! Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academ