At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re looking for a Director, Revenue Programs who will play a pivotal role in shaping how our go-to-market organization drives predictable, scalable pipeline. This role is a newly created, high-impact role responsible for designing and scaling integrated revenue programs that drive pipeline generation across the business. This leader will own the strategy, execution, and evolution of sales plays—repeatable, easy-to-run motions that any pipeline-producing role can pick up and execute with confidence.

This is a rare opportunity to create and scale a new function at the intersection of GTM strategy and execution. You’ll have the mandate to innovate, the visibility to influence the business, and the responsibility to turn strategy into pipeline.

The core metric for this team is pipeline generation. You will lead the development of an always-on, pipe generation program(s) that align to business priorities, market dynamics, and competitive opportunities. This role partners deeply with AE, xDR, CSM, and Partner leadership to create thematic programs with embedded sales plays that feel cohesive, targeted, and actionable.

This is an opportunity to build something new, starting with one direct report and scaling the function as the company grows, while shaping how the go-to-market organization consistently creates pipeline.

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $190,800 - $238,500
    • Zone B: $180,900 - $226,800
    • Zone C: $171,000 - $215,100

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
  • Application deadline: applications accepted on an ongoing basis until position is closed and filled
  • This posting is for a new position
• Reporting to the Sr. Director, GTM Programs & Strategy

As a Director, Revenue Programs you’ll … 

• Own Pipeline Generation Programs
  • Target lists
  • A prescriptive and tight bill of material used for each play for scale and consistency 
  • Simple guidance so any pipeline-producing role can execute effectively.
• Own the end-to-end strategy and execution of revenue programs with pipeline generation as the primary success metric.
• Design with Product Marketing and deliver integrated sales plays defined as clear motions with:
• Build a Portfolio of Sales Plays
  • Always-on pipe generation programs that consistently fuel pipeline.
    Quarterly pipeline programs aligned to GTM priorities and revenue targets.
  • Reactive, in-quarter plays that quickly capitalize on market shifts, competitive moments, or emerging opportunities.
• Develop and manage:
• Balance focus and flexibility—creating structure while leaving room to respond quickly.
• Lead Cross-Functional Execution
  • Identify pipeline opportunities.
  • Create thematic programs that resonate across segments and motions.
  • Ensure sales plays are embedded naturally into how teams sell.
• Partner closely with AE, xDR, CSM, and Partner leadership to:
• Collaborate with Marketing, Product Marke