Manager, Brand Marketing, Fragrance

Job ID: 244231
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type:
Position Type: Regular
Job Function: Marketing
Remote Eligible: Hybrid Schedule

 

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

 

The Opportunity:

Marketing Manager, Brand Marketing, Fragrance

Your role at Sephora as Brand Marketing Manager for Fragrance category is responsible for establishing marketing plans for Sephora brand partners that drive sales and keep Sephora competitive and beloved by clients. This role reports to the Director of Brand Marketing Fragrance, and you will partner with brands to optimize programs using Sephora’s marketing levers. 

As our Marketing Manager, you will support the business in key areas of Brand Marketing 

Your responsibilities include: 

 

• Lead as a Brand Marketing Partner/Brand Advisor
  • Serve as main marketing contact for 20+ brands simultaneously; own relationship outright. Develop a keen understanding of the brands’ business, priorities, and products
  • Navigate conversations with and advise senior-most marketing leaders in the brands’ organizations on both the strategic and tactical level
  • Advise the brands on how to win at Sephora from a marketing standpoint, including sampling strategy, social media strategy, paid media advertising and consumer messaging to achieve mutually beneficial business objectives  
  • For select brands with limited marketing means, advise on general marketing strategy and the best use of the brand’s marketing resources, both inside and outside of the immediate world of Sephora

 

• Build Collaborative Marketing Programs
  • Develop strong partnerships, securing brand participation in relevant Sephora marketing programs
  • Analyze and report on Sephora and brand ROI for collaborative marketing programs and sampling investments. Utilize data to make recommendations to deliver win-wins for both the brands and Sephora
  • Procure and manage Beauty Insider sampling and promotional plans for brands. Utilize data to make recommendations and sell brands on continued investment, while also thinking about how to optimize sampling to meet Sephora’s needs  
  • Identify opportunities for new co-op marketing programs and partnerships.  Build the business case to develop new ideas and innovations

• Cross-Functional Marketing Lead  

• Build reciprocal partnerships cross-functionally in a highly matrixed organization: merchandising/brands, creative, store marketing, store education, loyalty, and analytics teams.
• Employ a strategic approach to process; organize and divvy up work effectively
• Serve as mentor and role-model to junior team members and cross-functional partners, even if don’t have a direct-reporting relationship 

 

• Demonstrate our Sephora values: Passion, Innovation, Expertise, Balance, Respect, Teamwork, and Initiative. 

 

We would love to hear from you if you have… 

• 5+ years of experience in marketing and/or brand management; agency, retail, and/or beauty industry experience preferred  
• Strong digital, social media and non-traditional marketing background a plus  
• Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas
• Honed presentation skills; confidence in presenting point of view in multiple forums, including leadership level  

• Effective communication skills, both written and verbal
• Exceptional organizational and time management skills  
• Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approach  
• Personable and flexible with demands and changes in extremely fast-moving business environment  
• Proven ability to lead, build relationships, and work effectively in a highly cross-functional team  
• Passion for Sephora, our programs, clients, store associates, and marketing
• Ability to travel as required  

The annual base salary range for this position is $115,000.00 - $128,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education atta