Public Relations, Lifestyle Fall Intern

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What you’ll do

The PR, Lifestyle Fall (October – December) Intern will play a key role in supporting large-scale brand initiatives, editorial outreach, and day-to-day operations of the PR team. This individual will assist with product seeding, media list development, trend research, and PR monitoring while helping to maintain an organized and efficient PR closet. The intern will gain valuable, hands-on experience working across Authentic’s lifestyle portfolio and supporting the team in executing impactful communications programs. This position reports to the Associate Manager of Global PR, Lifestyle.

What you’ll be working on

• Assist with large-scale product gifting and seeding programs
• Conduct always-on editorial research and draft branded product pitches
• Organize and replenish the PR closet and inventory
• Monitor and clip press coverage for lifestyle brands
• Utilize PR software and tools to build targeted media lists and compile coverage reports
• Fulfill product gifting and lending requests for media, stylists, celebrities, and corporate partners
• Research media trends to help inform pitching strategies and internal editorial calendars
• Curate daily brand press hits for distribution to internal stakeholders

Must Haves

• Undergraduate/graduate student
• Able to work up to 20 hours per week
• Able to work onsite in our NYC office
• Able to lift approx 50lbs
• Major in communications, public relations, journalism, marketing, or related field
• Strong organizational skills and attention to detail
• Excellent writing and communication abilities
• Familiarity with PR platforms such as MuckRack, Canva, and Google Suite is a plus
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• A collaborative, positive attitude with a willingness to learn and take initiative

 

Primary Location Salary Range:

The hourly rate for an undergraduate student intern in New York City, NY, is $18
The hourly rate for a graduate student intern in New York City, NY is $22

Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

• All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
• Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.