Sr. Analyst, Marketing Analytics (Relationship Marketing / Social)

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Specifications:

• Team: Marketing Analytics
• Department: Omni-Channel Marketing & Marketing Operations
• Expected Pay Range: $74,100 - $96,456 + annual bonus. Actual pay will be adjusted based on experience.
• Location: Hybrid, Remote, US (more info below)
• Days: Monday – Friday, but weekend work may be expected occasionally, during peak sales weekends

 

TEAM OVERVIEW – MARKETING ANALYTICS

• The Marketing Analytics team empowers data-driven decisions to improve guest engagement through marketing and digital channels, fueling business growth.
• We’re passionate about problem-solving, innovation, and positively impacting business results.  We approach problem-solving from perspectives that are data-driven as well as grounded in business intuition.
• We embrace a growth mindset and foster a culture of learning & experimentation. 
• We value diversity, inclusivity, and individual expression. We believe diverse perspectives are critical to delivering exceptional work products and experiences.
• The Marketing Analytics team sits within the Omni-Channel Marketing department.  The Marketing organization is the growth and innovation engine for Vail Resorts.

 

ROLE DETAILS – SR. ANALYST, MARKETING ANALYTICS (RELATIONSHIP MARKETING / SOCIAL)

 

Reporting to the Sr. Manager of Marketing Analytics, you will lead and support measurement, reporting & insights across our marketing & digital channels -- primarily Relationship Marketing and Organic Social.  This role will also support Web, Ecomm and App analysis.  Your analyses will support growing our lines of business (Season Pass, Ski School, My Epic app, Rentals, etc.). 

 

You will partner with Relationship Marketing teams on analytics support & leadership, such as:

• Email campaign tagging & taxonomy
• A/B testing (subject lines, email content, etc.)
• Dashboard builds (self-service & ad-hoc)
• Email heat maps
• Actionable insights

 

You will partner with Organic Social & Earned Media to help stand up a new analytics function, supporting initiatives such as:

• Defining KPIs and success metrics
• Identifying the right tools for measurement & reporting
• Channel attribution methodology (e.g. campaign tracking)
• Taxonomy for content categorization
• Dashboard builds (self-service & ad-hoc)

 

You will support with Web / Ecomm / App analysis, such as:

• Ecomm funnel (conversion and drop-off)
• Marketing channel attri