Senior Manager, Product Marketing, Business Banking

Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency and public blockchains for payments, commerce and financial applications worldwide. Circle platforms and products provide a suite of internet-native financial services for payments, treasury infrastructure and capital formation. Circle is also a principal developer of USD Coin (USDC), which has become the fastest growing dollar digital currency in the world. USDC has grown to over 44+ billion in circulation and supported over $1.7+ trillion in transactions in the past year. Circle’s payments and treasury infrastructure services available through the Circle Account and APIs helps bridge the legacy financial system and digital currency and blockchain based finance. Combined, Circle’s suite of services helps companies to participate in a more open, global and inclusive financial system.

What you’ll be part of:

With the mission “To raise global economic prosperity through the frictionless exchange of value,” Circle was founded on the belief that the internet, blockchains and digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient and integrated world economy.  We envision a global economy where people and businesses everywhere can more freely connect and transact with each other with new technologies for digital money and internet-native finance. We believe such a system can raise prosperity for people and companies everywhere. Our mission is powered by the values we espouse and which we expect all Circlers to respect. We are Multistakeholder, serving the needs of our customers, our shareholders, our employees and families, our local communities and our world. Furthermore, we are also Mindful, Driven by Excellence, and High Integrity.

What you’ll be responsible for: 

Circle is looking for an experienced Senior Manager, Product Marketing to lead Go-to-Market for Circle’s Business Banking and Treasury portfolio of products. This role will set the product marketing vision and go-to-market strategy for Business Banking in close alignment with Product teams, working cross-functionally with Sales Enablement, Marketing and Communications as well as external partners as needed to launch products and features to market. This individual will build, execute and scale GTM plans to achieve our Business Banking vision across core segments and priority business audiences. This role reports to the Senior Director of PMM and Marketing Strategy, and is an opportunity to own GTM for a core part of the business, as well as help mentor a team of rockstar product marketers. This is a people manager role.

What you’ll be part of:

With the mission “To raise global economic prosperity through the frictionless exchange of financial value,” Circle was founded on the belief that the internet, blockchains and digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient and integrated world economy.  We envision a global economy where people and businesses everywhere can more freely connect and transact with each other with new technologies for digital money and internet-native finance. We believe such a system can raise prosperity for people and companies everywhere. Our mission is powered by the values we espouse and which we expect all Circlers to respect - being multi-stakeholder, driven by excellence, being mindful and driven by high integrity.

What you'll work on: 

• Developing go-to-market strategies for new Business Banking products and features, from product definition through launch and ongoing marketing strategy, in partnership with Product and Revenue.
• Developing core positioning and messaging for Business Banking product vertical, building on audience needs, market insights and segmentation.
• Owning product launch GTM, working with cross-functional teams to bring net-new products to market.
• Collaborating with Marketing Strategy to build the Business Banking customer segmentation model.
• Deep dive on competitive landscape, preparing research documents and analysis to inform the product roadmap, as well as personas, battlecards and other sales enablement assets.
• Enabling Sales team through training, talk tracks, collateral development and deal support.
• Researching industry trends, deriving and sharing key insights to elevate in collateral and sales talk tracks.
• Acting as internal SME on Business Banking for the Circle Marketing, Product and Revenue organizations.
• Shaping the development of marketing materials (i.e. pitch decks, talking points, webinars, case studies, blog posts, sales training docs) on Business Banking products.
• Advising on thought leadership content driving education and lead vo