Director Solution Marketing: The Loops

Company Description

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but also on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

At IFS, you will work in a growing, global enterprise software company built upon committed and empowered colleagues who come to work knowing they are making a difference. We work every day with customers who continue to challenge their markets and competitors. As a challenger ourselves, we partner with customers to guide them through digital transformation and extract the most value from their software investments. 

IFS Loops is IFS’s Agentic Digital Worker Platform, purpose-built to bring Industrial AI into real operational execution. Loops enables governed, autonomous Digital Workers that observe, decide, and act across enterprise workflows, extending IFS Cloud and third-party systems without replacing them. As the cutting edge of IFS’s AI strategy, Loops plays a central role in how IFS delivers scalable, enterprise-ready autonomy to mission-critical industries. 

Role Summary 

The Director Solution Marketing for IFS Loops is responsible for owning and running Loops-led marketing campaigns that drive pipeline growth, solution adoption, and market visibility for IFS’s Agentic Digital Worker Platform. 

This role is central to positioning IFS Loops as the leading enterprise platform for agentic AI and Digital Workers, translating advanced AI capabilities into clear, credible, and outcome-driven campaigns for industrial buyers. You will own execution of Loops-specific campaigns while contributing heavily to inbound and net-new demand in collaboration with central IFS marketing, regional teams, product marketing, and sales. 

The ideal candidate is a hands-on, execution-oriented marketer who is comfortable operating at the cutting edge of AI while remaining grounded in enterprise GTM realities. You will plan, build, launch, and optimize campaigns end-to-end, working directly in HubSpot (or similar platforms) and using performance data to drive continuous improvement. 

Key Responsibilities 

Campaign Ownership & Demand Creation 

• Own and execute IFS Loops-led marketing campaigns that position Loops as IFS’s Agentic Digital Worker Platform and primary engine for autonomous, AI-driven execution. 

• Translate Loops platform strategy, Digital Worker launches, and agentic AI narratives into clear, executable GTM campaigns. 

• Drive inbound and net-new demand for Digital Workers and the Loops platform in collaboration with central IFS demand, digital, and regional marketing teams. 

• Prioritize campaign development based on pipeline gaps, platform adoption goals, industry focus areas, and AI product milestones. 

Cross-Functional Collaboration 

• Partner closely with Product Marketing to convert platform positioning, Digital Worker use cases, and proof points into campaign-ready messaging. 

• Work with sales and solution teams to ensur