eB2B Product Marketing Graduate Intern

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

Relocation Provided:

Job Posting End Date:

January 31, 2025

Shift:

Job Description Summary:

The B2B Digital Marketing team is looking for a marketing/communications business student to develop a proposal on how best to drive the adoption of myCoke customers' current and future state. The candidate will work as a member of the eB2B marketing team, focusing on strategic, forward-looking work. 

Key Activities/Responsibilities:  

Develop a proposal to identify and engage key segments of myCoke's current and future customer bases leveraging digital engagement techniques. (emails, site banners, targeted ads, lead gen, and social channel marketing)  

• Analyze beverage industry trends and draft a proposal to expand the NAOU myCoke product, capture market share, and ensure we’re meeting the needs of an evolving customer base.  

• Research B2B customer and commercial insights to support NAOU marketing collateral.  

• Develop and execute B2B marketing content and campaigns. 

 
Education Requirements:

• Currently pursuing a graduate degree in Business, Marketing or Communications with a final graduation date no earlier than December 2025.

Related Experience:

• Market research and competitive analysis

• Creative problem solving and systems thinking

Functional Skills:

• Strong collaboration, communication, analytical, and visualization skills.

• Proficiency in market research including surveys, focus groups, and customer interviews

• Data analytics and interpretation

• Bonus skills in Canva, Figma/Sketch, ChatGPT, and marketing platforms

Monthly salary: $6,066

Location: Atlanta, Georgia

Skills:

organization

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.