Vice President, Marketing

About Mobia

Mobia Medical, Inc. is dedicated to transforming the lives of stroke survivors through its innovative neurostimulation technology. The company's flagship product, the FDA-approved Vivistim® Paired VNS™ System, enhances stroke rehabilitation by pairing vagus nerve stimulation (VNS) with physical and occupational therapy. This approach leverages the brain's neuroplasticity to improve upper limb function, offering new hope to those with chronic arm and hand impairments following an ischemic stroke.

By integrating this therapy into rehabilitation programs, Mobia aims to help stroke survivors regain independence in daily activities and enhance their quality of life. The company's commitment to advancing stroke recovery is evident in its ongoing research and collaboration with healthcare providers to make this therapy accessible to more patients.

About the role

The Vice President of Marketing will lead the development and execution of the company’s global marketing strategy, product portfolio positioning, and commercialization programs for Mobia technologies, including the Vivistim System. This role is responsible for driving upstream and downstream marketing, shaping the company’s product and clinical portfolio strategy, and translating deep market and customer insights into scalable commercial and innovation strategies.

This executive leader will play a critical role in shaping the future of stroke care across the full continuum—from acute intervention through long-term recovery—by identifying unmet clinical needs, capturing market and user insights, and guiding product and commercialization strategies that drive therapy adoption and clinical impact.

The Vice President of Marketing will collaborate closely with the CEO, VP of Strategy & Growth, Product Development, Clinical Affairs, and Commercial leadership teams. This role requires hands-on leadership to align innovation, clinical evidence generation, and commercialization efforts while ensuring successful product launches and sustained market growth.

What you'll do

Strategic Portfolio & Clinical Planning

• Define and maintain the integrated product and clinical research roadmap, aligning market trends, AI-driven insights, and evolving stroke care models.
• Lead upstream marketing initiatives that identify unmet clinical needs and translate them into product requirements and innovation opportunities.
• Collaborate with Product Development on concept development and product requirement definitions, and with Medical Affairs on clinical trial design and publication strategies.
• Contribute to long-range strategic planning, including analysis of target markets, key product claims, and future product opportunities necessary to drive sustained business growth.

Product Marketing & Commercialization

• Lead upstream and downstream marketing strategies for healthcare professionals, health systems, and patients.
• Drive successful product launches, including defining launch goals, developing branding and messaging strategies, and aligning cross-functional teams to deliver on commercialization objectives.
• Develop and execute comprehensive marketing programs to support the adoption and growth of Mobia products.
• Partner with Commercial Marketing and Sales leadership to develop training programs, tools, and messaging frameworks that enable the sales team to effectively communicate product value.
• Develop value-based messaging frameworks tailored to economic and clinical decision-makers within hospital systems.

Market Research & Customer Insight

• Own primary market research initiatives, including segmentation, unmet need discovery, advisory boards, and patient-centered focus groups.
• Conduct qualitative and quantitative research to understand the complete patient journey across clinical and at-home settings.
• Leverage real-world feedback, behavioral analytics, and customer insights to inform product strategy, marketing initiatives, and therapy adoption programs.
• Work directly with physicians, clinical thought leaders, and healthcare providers to identify evolving clinical needs and opportunities for innovation.

Patient Pathway Innovation & Clinical Program Support

• Lead the development of the patient journey roadmap, incorporating digital technologies and data-driven insights to optimize care continuity across in-clinic, at-home, and digital touchpoints.