Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

The Growth Insights team is responsible for building a scalable, well-integrated, and governed analytics ecosystem that enables Kraken’s Growth and Platform teams to make data-driven decisions with confidence. Our mission is to ensure that marketing, product, and business analytics data is accurate, reliable, and actionable, allowing us to optimize attribution, performance tracking, and user interactions across our ecosystem.

We collaborate closely with Engineering, Product, Marketing, and Data teams to audit, enhance, and streamline event tracking, improve attribution accuracy, and optimize our MarTech stack. Our work ensures that analytics tracking is transparent, maintainable, and aligned with best practices, while enabling other teams to confidently make data-driven improvements to Kraken’s user experience.

As a Software Engineer II- Frontend on the Growth Insights team, you will be the driving force behind our analytics tracking, attribution models, and event data governance. You will play a key role in optimizing how data flows through our extensive MarTech infrastructure, ensuring we capture, process, and report on key user interactions, marketing performance, and A/B tests with accuracy and reliability.

The opportunity

• Architect and develop the analytics events data flow from web and mobile apps to 3rd parties

• Build a framework for experiments and A/B tests and the tools to enable experimentation for all teams in the company

• Extreme ownership of all MarTech tools, processes, libraries and integrations

• Develop and maintain a knowledge base of how data is collected, processed, transmitted, and reported, ensuring transparency and usability across the company

• Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency, reducing duplication, and enabling high-quality data collection across Kraken’s frontend platforms

• Implement monitoring and alerting systems to proactively detect and address data inconsistencies before they impact reporting and decision-making

• Collaborate closely with Data Engineering and Analytics teams to maintain a unified source of truth, ensuring alignment across all data consumers at Kraken

• Optimize our MarTech solutions, maximizing the value of our current systems and recommending alternative solutions when appropriate

• Map out and refine event data flows, reducing redundancy and improving efficien