Customer Marketing Manager - Non-Alc

Requisition ID: 36107 

Cheers to creating an incredible tomorrow!  

 

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

 

Crafted Highlights:    

As a Customer Marketing Manager - Non-Alc  you will be part of the Non-Alc Marketing activation Team. You will work to execute the Molson Coors marketing strategy with retail partners at our key national accounts. This position reports to the Director of Marketing Activation - Non-Alc and works closely with Molson Coors Non-Alc sales teams, Non-Alc shopper team, ecommerce teams, distributor and retail partners.

What You’ll Be Brewing:

• You will clearly communicate all brand programs and provide direction by understanding brand strategies,
• Develop breakthrough retail solutions which build our portfolio of Non-Alc brands within our key chain customers across the class of trade to grow retailer’s beverage category. These solutions much support delivery against the National Account volume and financial goals annually, as well as demonstrate strategic ability to meet long-term plan targets
• Lead ground-up program development for key customers that is rooted in shopper insights and address retailer & shopper needs. Execute with excellence along the shopper journey, including pre-shop digital and social as well as integration with Retailer loyalty platforms
• Establish strong internal and customer relationships with retail partners, internal Non-Alc chain sales teams, and MCBC category, shopper and consumer insights teams providing thought leadership on industry and activation.  Inclusive of travel for customer planning meetings, pitches, sponsored events, trade shows, etc.
• Activate and develop support plans against new brands, national packaging innovations, and local promotional packaging opportunities.
• Lead by example and act as a trusted resource for regional trade marketing managers looking to "take down" solutions for local relevancy to drive the Non Alc. growth with tier 2 and 3 customers.  Including development of playbooks/"best practice sharing"
• Evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers and consumers
• Own status meetings with external agencies and will work with them from the development of briefs through to offering constructive and concise creative feedback. Collaborate with MCBC Americas Studio to input projects, provide feedback and shepherd projects to final deliverables.  

Key Ingredients:  

• Bachelor’s degree in sales or marketing or a related field OR equivalent (5+ years) progressive experience in the field of sales or marketing
• You have at least 5 to 8 years of relevant industry experience
•  Experience collaborating with sales teams on implementing omnichannel retail-based shopper programs- incl. retail media strategy
• Knowledge of shopper insights and ability to build empathy with shoppers to reach them in the occasions they seek
• Ability to manage complex projects quickly and adeptly with your understanding of the business priorities 
• Skilled negotiator focused on the customer; while also delivering within budget
•  Strong communication skills, verbal and written, with proven ability to develop clear agency briefs
• Ability to build empathy with shoppers to reach them in the occasions they seek
• Must be highly organized and detail-oriented with ability to collaborate with internal/external stakeholders

  

Beverage Bonuses:   

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   

• We care