MLR Promotional Material Specialist

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
 
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

***This is not a remote role. 

The Position

This position has the responsibility of working with the Manager of Marketing Operations along with brand marketing teams and other key functional areas of the organization in the planning, submission, review and finalization of approved promotional marketing materials. The PRB Specialist will provide guidance in all stages in the PRB Process to all stakeholders. The PRB Specialist collaborates with the Managers of Marketing Operations on the planning/scheduling of PRB meetings and any expedited handling of submissions as well as with the Production & Distribution (P&D) Specialists on production and dissemination of materials to the field force and outside parties. He/she also assures quality control of all submissions from and to the agencies and reviewers and scribes notes/captures outcomes in PRB meetings.

 

Relationships

Reports to a manager in Marketing Operations. Primary interaction is with all levels within the primary focus areas including, but not limited to, Diabetes, Obesity and BioPharm Marketing, with primary focus on teams that submit into PRB (e.g. Brand teams, Centers of Excellence, Corporate Communications, etc.) on PRB process and workflow. Also interacts with Sales, Medical, Regulatory, and Legal. Also, he/she will work with the Production & Distribution (P&D) Specialists on the distribution of promotional materials. Externally, interacts with agencies/vendors. Works closely with other PRB Specialists.

 

Essential Functions

• Distribution & Inventory Management:
  • Collaborates with P&D team for all marketing materials being produced through Marketing Operations
  • Knowledgeable about all Marketing materials (reviewed in PRB) that need production (whether executed by Marketing Operations or direct through Marketing Teams/Agencies)
  • Works with P&D Specialists as well as Advocates from his/her assigned brand or launch team to ensure that stock is at correct levels, items are reordered as needed, 24-month re-reviews are planned, inventory reports are disseminated and decisions are communicated to Production/Distribution colleagues, as needed
  • Works with P&D Specialists on Inventory management (e.g., reorders, clean-outs, report dissemination)
• Finalization And Production Verification:
  • Collaborates with P&D  Specialists to manage and file Final Production Verification timing for all marketing materials reviewed in PRB
  • Demonstrates competencies in the technical, regulatory, legal, or other terminology specific to the appropriate functional processes
  • Manages finalization for all materials; FDA 2253 - prepares packages for Regulatory Operations & ensures final production verification is enclosed and non-FDA - ensures that final production verification is completed
  • Manages finalization for all materials - branded or non-branded
  • Non-FDA - ensures that final production verification is completed

• PRB Review Process Guidance:
  • Proactively provides process and/or system guidance to all stakeholders, including Advocates, Reviewers, Agencies, Regulatory Operations and other operational teammates
  • Shares PRB Planning knowledge/experience with other PRB Specialists when needed<