Associate Director, General Medicines Media Lead - NA Omnichannel

Job Title: Associate Director, General Medicines Media Lead - NA Omnichannel

Location: Morristown, NJ

About the Job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. 

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. 

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes. 

The NA GTMC OC team has been created to: 

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes  

• Free up capacity in marketing teams to focus on brand and content strategy 

• Accelerate and standardize omnichannel operations processes 

• Improve sharing of best practice 

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts 

• Realize efficiencies and economies of scale across the North America and Global marketing organizations 

The NA Omnichannel General Medicines Web Lead role is responsible for the overall management and run services of our 50+ websites and the managed service partners and internal partners supporting these sites.  The candidate will also serve as the digital supervisor and liaise with the global digital team and local brand business owners to ensure we operate within the approved framework and ensure all Digital Properties within US Specialty Care are compliant and remain compliant throughout the lifecycle of the property. 

We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?

Main Responsibilities:

• Manage all aspects of website development and the teams supporting them. 

• Frequently audit and optimize SEO and digital marketing performance. 

• Be the integral connection point between Specialty Care brand teams on all aspects of marketing through the web channel, and collaborate with other Web Leads for the other Business Units (BUs) 

• Establish strong partnerships to influence digital design systems and standards, capability component enhancements, UX, SEO, and platforms. 

• Lead digital initiatives and maintain strong knowledge of emerging external trends in digital solutions 

• Advise and advocate for appropriate use of digital capabilities and best practices for the benefit of business stakeholders 

• Exhibits strong overall understanding of the digital space, social trends, marketing and the regulatory and legal aspects of digital engagement 

• Collaborate with the Digital IT functions to ensure appropriate system architecture and standards are adhered to.