Manager, Digital Analytics

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCU’s Telemundo Enterprise is looking for a manager with an interest in using data to tell a story about cross-platform content performance. This role will report to the Director of Cross-Platform Analytics and will be responsible for content analytics. This person will be working directly with the Streaming & Product, Marketing, and Programming teams to deliver reports and insights to both internal and external stakeholders, driving data-led decisions that inform content strategy for brand/tentpoles and franchises.

Responsibilities include, but are not limited to:

• Analyze performance across Telemundo Digital products, platforms, and business to understand audience traffic and consumption trends
• Build reports and dashboards to visualize performance for internal clients and management
• Present and communicate performance results and findings to various stakeholders at all levels
• Support ad hoc analyses coming from leadership and other key stakeholders within the company
• Monitor data quality issues, partnering with other teams to surface gaps/inconsistencies
• Manage direct reports providing guidance, feedback, and professional development

Qualifications

Basic Requirements:

• BA degree and 5+ years in media research, preferably at a media owner (TVE/streaming/digital) or at a research agency
• Proficiency with Adobe Reports & Analytics, Analysis Workspace, and Report Builder.
• Knowledge of native social analytics platforms (Facebook, Twitter, Instagram, TikTok, YouTube Studio)
• Experience with 3rd-party digital and social analytics tools like comScore, Shareablee, ListenFirst, Netbase, and Talkwalker
• Strategic visual storyteller with demonstrated success at translating research data into dynamic story-driven reports and presentations
• Proficient expertise with analytical and data visualization tools (SQL, Excel, Tableau, or equivalent tools)
• Capable project manager, able to oversee projects from inception to completion, with the ability to balance competing priorities

Desired Characteristics:

• Proficient written and verbal communication in Spanish preferred
• Basic understanding of Python is preferred
• Ability to identify problems with data quality and minimize reporting errors
• Accustomed to working in a team and collaborating with all levels within the organization
• Demonstrated strong analytic ability; critical thinker; fast learner; proactive problem solver

Additional Requirements:

• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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