SVP, Global Marketing - Shark Home

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

 

About the Role

The SVP, Global Marketing for Shark Home will lead global category strategy, positioning, and go-to-market execution across a multi-billion-dollar portfolio of home appliances. This portfolio consists of core-revenue-driving businesses with significant commercial scale, requiring a leader who can both protect and grow the portfolio through sharp strategy, disciplined execution, and continuous innovation.

Working across functions, this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight, product marketing, and end-to-end commercialization to deliver both near-term results and long-term brand equity.

Responsibilities:

Category Strategy and Positioning

• Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
• Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets

Go-to-Market Execution

• Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
• Create playbooks and toolkits that enable global consistency with room for regional adaptation

Portfolio Marketing and Demand Creation

• Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
• Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
• Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio

Team Development

• Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
• Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems headfirst, test and pivot, and make decisions with confidence
• Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
• Model the ‘Outrageously Extraordinary’ mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection

Qualifications

• 15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
• Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
• Experience leading international teams or portfolios with significant regional nuance
• Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just lau