Region Director, Retail

Job Description

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The Region Director of Retail (RDR) will direct and oversee all retail selling efforts of DSD and serve as the direct supervisor for a team of frontline managers, ensuring that all Retail priorities are clearly communicated and executed at store level. 

Primary Responsibilities and Accountabilities 

 
Develop Retail Account Strategy/Tactical Plan: 

• Works with the RVP to act as General Manager in developing strategies and standards to manage market P&L and drive execution against Retail KPI’s; Designs clear market execution plans

• Establish process to ensure customer account strategy is integrated and consistent with retail strategy and customer service guidelines.

• Support and participate with Team Leaders and customer team on selected account calls (e.g. customer reviews) and represent retail execution capabilities. Communicate retail account strategy/standards internally and externally

• Lead annual retail reviews and major presentations

• Establish process to integrate retail strategy and customer service guidelines; ensure consistency

• Provide input into the customer service strategy

• Communicate retail strategy/standards internally and externally

• Provide feedback to customer teams on sales opportunities and input into customer plan development

Lead and Drive Retail Execution:  

• Set performance expectations and standards for direct reports

• Assist personnel with plan/program development

• Establish coverage standards for each retail customer

• Set process and standards to ensure region responses to customer's needs are quick and reliable

• Proactively resolve issues/conflicts between retail customer teams, if necessary

• Feeds back retail conditions to RVP based on first-hand knowledge Communicate retail strategies/tactics to direct reports

• Provide mechanisms for effective field communication

Develop and Coach People:  

• Lead, train, and develop direct reports by setting performance expectations and standards;  establish plans for personnel development; provide formal and informal feedback for direct reports

• Develop region HR strategy and plan (e.g. succession plan)

• Develop and monitor to ensure training standards are met in the region

• Work with direct reports to create and execute development plans and individual career paths

• Provide ongoing feedback to RVP about personnel capabilities/development 

• Goes on retail "work-withs" to coach and assess personnel capability and retail conditions

• Communicate and monitor market to ensure training and execution standards are met; Proactively resolve issues/conflicts between team members & customer if necessary

• Calibrate RMS and SR performance to ensure MAP rating consistency

Manage Retail Resources:  

• Efficiently allocate resources 

• Manage retail execution budget 

• Provide input into Manger of Training and Recruiting priorities 

• Hire, terminate, and evaluate retail personnel 

• Attract and retain high caliber candidates 

• Ensure execution of all key HQ programs at splinter group level by providing strong leadership to key account personnel 

More about this role

Education / Certifications: 

• Bachelor’s degree in Marketing or Business Administration 

Job specific requirements: 

• Minimum of 10 years of consumer products industry experience along with strong sales knowledge with an emphasis on managing customer relationships (HQ management), retail deployment, sales finance, and sales operations. 

• Minimum of 5 years of people management experience. 

• Retail leadership experience. 

• Strong knowledge of customer and business strategies. 

• Solid organization, project management and planning skills 

• Strong written / oral communication skills 

• Ability to work in a dynamic environment 

Travel requirements: Yes, within market. 

Salary and Benefits:

The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base