Experiential Marketing Manager

EEO Statement:
Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.

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Applicants who require accessibility assistance to submit an employment application, please email us at onboardingsupport@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.

Req ID: 23960 

Location: Corporate Office 

 

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US and abroad. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Lululemon, and Mitchell & Ness. In addition to our wide assortment, we are the industry leader in on demand customization.

 

We currently operate 1,300+ brick and mortar locations, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and the two largest MLB franchises, via our Yankees & Dodgers Clubhouse stores. Lids has built partnerships and collaborations with iconic global brands including Marvel/Disney, Playboy, Travis Scott’s Cactus Jack, and Post Malone, creating a community where fans, fashion, and culture collide.

 

General Position Summary

We are seeking a motivated, creative & strategic thinking individual to join our team as an Experiential Marketing Manager! This role will be responsible for managing various scaled events across all marketing functions, including relationship management with key stakeholders, ideation, strategic planning, milestone tracking, budgeting, and facilitating effective communication among team members. This position will work closely with a variety of professional sports leagues and vendors to cultivate unique experiences for our customers. The ideal candidate will have a strong background in project management, excellent organizational and communication skills, the ability to coordinate multiple tasks efficiently and simultaneously and bring a unique and fresh mindset to test out new event tactics.

Principle Duties and Responsibilities

Event & Project Management

• Execute a variety of scaled events, both small to large, domestically, and internationally (such as new store grand openings, collaboration launches, tradeshows, key sporting events, player appearances, pop-ups and more)
• Ability to own and manage all necessary milestones for various projects while working cross functionally with marketing, buying, operations, IT, finance and more
• Lead projects independently + brings a new set of ideas to diversify and refresh our events
• Ideate & create new opportunities to engage with customers that support our business goals (increase traffic flow, conversion, and sales within brick & mortar stores)
• Act as the on-site point of contact for events (when travel is necessary) to ensure event execution
• Create go-to-market decks + recaps for events to track planning, direction, creative and sales/reporting