Membership Sales Associate

Blackhawk Country Club will be the premier full-service club in the East Bay, where members gather as a community and create lifelong connections through exceptional experiences in an incomparably beautiful setting.

As a member of the Blackhawk Country Club team, you play an integral role in advancing our Club’s Vision and Strategic Plan. You will be expected to adhere to our "6B's," which outline the fundamental expectations we have of every employee. Additionally, we rely on you to embody our HAWKS CODE culture, bringing it to life through your language, attitude, and actions.

Position Summary

Overview: The Membership Sales Associate is responsible for driving membership growth by increasing lead generation, conducting tours, and converting prospects into members. This role involves active participation in community and club events, strategic marketing efforts, and fostering long-term relationships with new and existing members.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The essential functions include, but are not limited to the following:

• Attend community events to promote the Blackhawk Country Club brand and communicate its value.
• Engage with outside groups using the club, including golf tournaments, fundraisers, guest tournaments, and other banquets and events.
• Proactively increase quality lead generation and improve the number of property tours.
• Achieve membership sales and FGME budget goals by successfully converting prospects.
• Schedule, confirm, and conduct engaging property tours.
• Coach department leaders and staff to effectively communicate the club’s value proposition.
• Manage CRM to ensure leads are accurately coded, followed up on, and efficiently moved through the sales process.
• Conduct follow-up calls and send emails to nurture leads and close sales.
• Support member retention efforts, including onboarding new members, participating in New Bs, signature member events, and connecting new members with relevant groups.
• Ensure new members have a seamless transition by educating them on club rules, bylaws, and the code of conduct.
• Contribute to club marketing initiatives to enhance brand visibility within the community.
• Stay informed and updated on all club details, news, and membership benefits.
• Maintain a high closing rate by effectively addressing prospect needs and objections.
• Provide valuable feedback on prospect objections, promotion opportunities, and potential solutions.
• Utilize and refine feedback scripts as outlined in provided presentation materials.

MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

• Experience:
  • Prior experience in sales required, preferably hospitality or membership-related roles.
  • Proven track record of achieving sales targets and developing relationships.
• Skills:
  • Strong communication and interpersonal skills with the ability to connect with diverse audiences.
  • Ability to create engaging presentations and conduct persuasive property tours.
  • Proficiency in CRM software and follow-up best practices.
  • Organizational skills to manage multiple leads and sales processes effectively.
  • Golf knowledge and playing ability is a plus.
• Personal Attributes:
  • Outgoing, energetic, and highly motivated to drive membership growth.
  • Strong problem-solving skills and adaptability to various sales scenarios.