Jobs and Careers
FL
VP, Brand & Content Strategy
FLYRUS Remote, United StatesRemotefull_timeVerifiedPosted 25 Jan 2023
About the role
Our VisionFLYR Labs is focused on the relentless application of advanced and intuitive technologies that help transportation leaders unlock their ultimate potential.
Starting with airlines, we provide the Cirrus Revenue Operating System™ that reshapes how travel and transportation businesses plan their commercial operation. We displace legacy data, forecasting, pricing, and reporting solutions with a single enterprise SaaS platform that leverages the latest advancements in deep learning, cloud computing, and user experience.
Our hyper-accurate contextual forecasts enable the most effective scheduling, marketing, and leadership decisions while directly managing the pricing for billions of dollars worth of product and revenue.
Flight Itinerary
FLYR is seeking a hands-on and strategic VP, Brand & Content Strategy to lead the overall brand experience and content direction across all marketing and brand touchpoints, as well as leading the team for advancing the strategy, experience, voice, campaigns, and capabilities of our brand. This person will drive the global brand and content strategy and be engaged with projects executed by the internal team and global agencies/consultants.
What your journey will look like: (Responsibilities)
Develop and maintain a comprehensive brand strategy to guide strategic decisions involving the brand, including messaging and visual elements• Apply brand across all B2B, B2B2C, and TA employee channels including: digital, social, events, content, demand, and enablement• Liaise with shared services, sales, and proposal teams to ensure content direction is aligned with brand messaging• Develop an organization-wide set of brand guidelines and tools• Act as a strategic advisor/marketing lead in M&A transactions or new product brand introduction• Collaborate with brand and creative teams to help shape narratives/experiences that inspire and influence target audiences
Define content strategy, including key audiences, journeys, and channels. Develop a buyer’s journey approach to content campaign structure and development• Support global brand & GTM strategy with content themes, programs, awareness campaigns, and content aligned to buyer journey• Collaborate with thought leaders, brand, product, and lifecycle marketing• Develop a research agenda and approach• Develop/maintain a content calendar
Manage brand operations, including:• Large-scale transformation of marketing/CommOps teams, aligning/realigning tasks, tools, and processes. Empower accountability• Operationalize M&A brand and integration plans across marketing and comm ops based on product integration strategy • Inform M&A transaction budget and TSA (if required) alignment• Program manage large-scale brand programs (e.x., IPO, brand transformations, etc.)
Manage assets for use in planning and long-term governance
What to pack for this trip: (Qualifications)
All the qualities of a successful leader in a dynamic, highly matrixed organization: exceptional collaborator, communicator, and manager; results-oriented from a foundation of best practice process; a proactive planner, navigator of competing priorities, and responsive problem solver; skill with numbers (evaluating analytics, managing budgets); and the ability to be a flexible leader, confident in their domain. • 10+ years in B-2-B-2-C brand marketing• 5+ years in copy and creative direction• At least 3-5 years in leadership/management roles• Proven experience leading change and building consensus in a highly matrixed, global, organizational structure• Has built, implemented, and governed global brand guidelines and content strategy• Developed and executed a digital-first, enterprise-wide, global content management strategy• Previous integration of brands in a merger, acquisition, or new-product growth scenario• Lead a marketing organization through an M&A transaction and IPO• Has developed best practices in brand integration & hierarchy, internal marketing, standards implementation/management, and competitive positioning• Budget/resource management is strongly desirable• Managed agency relationships and internal creative and content resources
Here at FLYR, we’re committed to growing with intention, having our teams better reflect the world around us. We strive to create an environment of inclusion and even more importantly, belon
Starting with airlines, we provide the Cirrus Revenue Operating System™ that reshapes how travel and transportation businesses plan their commercial operation. We displace legacy data, forecasting, pricing, and reporting solutions with a single enterprise SaaS platform that leverages the latest advancements in deep learning, cloud computing, and user experience.
Our hyper-accurate contextual forecasts enable the most effective scheduling, marketing, and leadership decisions while directly managing the pricing for billions of dollars worth of product and revenue.
Flight Itinerary
FLYR is seeking a hands-on and strategic VP, Brand & Content Strategy to lead the overall brand experience and content direction across all marketing and brand touchpoints, as well as leading the team for advancing the strategy, experience, voice, campaigns, and capabilities of our brand. This person will drive the global brand and content strategy and be engaged with projects executed by the internal team and global agencies/consultants.
What your journey will look like: (Responsibilities)
Develop and maintain a comprehensive brand strategy to guide strategic decisions involving the brand, including messaging and visual elements• Apply brand across all B2B, B2B2C, and TA employee channels including: digital, social, events, content, demand, and enablement• Liaise with shared services, sales, and proposal teams to ensure content direction is aligned with brand messaging• Develop an organization-wide set of brand guidelines and tools• Act as a strategic advisor/marketing lead in M&A transactions or new product brand introduction• Collaborate with brand and creative teams to help shape narratives/experiences that inspire and influence target audiences
Define content strategy, including key audiences, journeys, and channels. Develop a buyer’s journey approach to content campaign structure and development• Support global brand & GTM strategy with content themes, programs, awareness campaigns, and content aligned to buyer journey• Collaborate with thought leaders, brand, product, and lifecycle marketing• Develop a research agenda and approach• Develop/maintain a content calendar
Manage brand operations, including:• Large-scale transformation of marketing/CommOps teams, aligning/realigning tasks, tools, and processes. Empower accountability• Operationalize M&A brand and integration plans across marketing and comm ops based on product integration strategy • Inform M&A transaction budget and TSA (if required) alignment• Program manage large-scale brand programs (e.x., IPO, brand transformations, etc.)
Manage assets for use in planning and long-term governance
What to pack for this trip: (Qualifications)
All the qualities of a successful leader in a dynamic, highly matrixed organization: exceptional collaborator, communicator, and manager; results-oriented from a foundation of best practice process; a proactive planner, navigator of competing priorities, and responsive problem solver; skill with numbers (evaluating analytics, managing budgets); and the ability to be a flexible leader, confident in their domain. • 10+ years in B-2-B-2-C brand marketing• 5+ years in copy and creative direction• At least 3-5 years in leadership/management roles• Proven experience leading change and building consensus in a highly matrixed, global, organizational structure• Has built, implemented, and governed global brand guidelines and content strategy• Developed and executed a digital-first, enterprise-wide, global content management strategy• Previous integration of brands in a merger, acquisition, or new-product growth scenario• Lead a marketing organization through an M&A transaction and IPO• Has developed best practices in brand integration & hierarchy, internal marketing, standards implementation/management, and competitive positioning• Budget/resource management is strongly desirable• Managed agency relationships and internal creative and content resources
First-Class Amenities: (Perks & Benefits)
- Equity in Series C startup with high growth potential
- Comprehensive healthcare plans (Choice of PPO & HMO available)
- Generous PTO policy and flexible working arrangements
- 401K with company match
- Free breakfast/Lunch (in office)
- Uber Eats Credit - $20/week for remote, $30/month for hybrid
- 100% paid Parental Leave for 12 weeks
- Annual educational fund
- $300 home office set-up stipend (one time)
Here at FLYR, we’re committed to growing with intention, having our teams better reflect the world around us. We strive to create an environment of inclusion and even more importantly, belon
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s