GCC Associate, Communications Design

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Business Overview 

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.  

There are four I’s in Initiative and these represent our core values and behaviors.  

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.  
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.  
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.  
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world. 

Position Summary

The Campaign Operations team is a centralized unit, that is in Mumbai and supports our planning & buying teams based in the USA, UK and Canada. This team will be responsible in ensuring all our TV & digital campaigns are executed accurately and are performing as per the goals for the campaign. This team plays an integral role within the campaign lifecycle and functions as an extension of our global teams.
The successful candidate will have strong attention to detail, experience working with numbers and have strong communication skills. The person will also thrive in a team environment and have a high level of curiosity.

Responsibilities

• Work with the teams based in the USA, UK and Canada to upload campaigns in the buying platform
• Track campaign performance to ensure it is delivering as per the goals
• Competitive reporting and analysis
• Campaign set up for Digital buys
• Issue campaign RO
• Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.
• Be responsible for billing discrepancies and produce resolutions.
• Update media flowcharts based on campaign flights.
• Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation.
• Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines.
• Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation.
• Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance.
• Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend.
• Participate in departmental projects as requested.
• Use systems and tools that are from the USA – MediaOcean, MediaTools etc. (the systems will be taught after you join)

Required Skills & Experience

• Bachelor’s degree and equivalent work experience
• 1-2 years of Digital Marketing experience or Media planning/buying and/or Ad operations experience
• Expert in Excel and PowerPoint
• Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners.
• Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations.
• Proven ability to work independently and as part of an integrated team.
• Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines i