Senior Director, Marketing - Creative

Senior Director, Marketing – Creative - Hybrid, Cary, North Carolina

 

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence – and questions into answers. 

 

If you’re looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you’ll find it here. We’re recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

 

About the job   

The Brand Marketing & Creative team is looking for a Senior Director, Marketing - Creative, to lead and evolve our global creative vision across brand, product marketing, digital experiences, campaigns, and storytelling. This role serves as the strategic and creative leader for SAS’s in-house creative organization, ensuring our brand is expressed with clarity, confidence, and consistency across all channels and audiences. Additionally, this role will set strategic creative guideposts for all work with agencies, freelancers, and contractors.

 

This leader will balance big-idea creative thinking with operational excellence, partnering closely with marketing, product, communications, and executive stakeholders to deliver creative work that drives brand differentiation and business impact. The ideal candidate brings deep experience either leading creative client-side at a global B2B technology organization and/or as a Creative Director at a B2B marketing agency, with a strong portfolio of brand-building and demand-driving work.

 

As a Senior Director, Marketing - Creative, you will:   

• Define and champion the creative vision for SAS, aligned to brand strategy, business priorities, and customer needs.
• Translate complex technology, AI, analytics, and data-driven stories into compelling, human-centered creative narratives
• Ensure brand consistency, quality, and creative excellence across all touchpoints, including digital, campaigns, product marketing, thought leadership, video, and events
• Lead concept development for major integrated campaigns and high-visibility initiatives, setting the creative bar for the organization.
• Lead, mentor, and inspire a modern, high-performing multidisciplinary in-house creative organization, including designers, writers, UX professionals, and video and corporate show producers.
• Develop an effective multi-workforce working environment that ties together in-house teams, offshore teams, contractors, freelancers, and agencies. skills, tools, and internal trust to accelerate influence and alignment.
• Champion and communicate the value and impact of creativity to executive stakeholders.
• Study and communicate the principles and practices behind creative effectiveness.
• Partner closely with marketing strategy, product marketing, communications, web, and Go-To-Market marketing teams to ensure creative work is strategically grounded and performance-driven
• Balance creative ambition with practical execution, timelines, and budgets
• Serve as a member of the senior marketing leadership team, contributing to overall marketing strategy.
• Embrace curiosity, passion, authenticity, and accountability. These are our values and influence everything we do.

 

Required qualifications 

• Bachelor's Degree, preferably in Business, Marketing, Design, or other related field.
• Minimum 18 years of experience in Marketing, Content, Creative, Design or related function in the technology industry, and at least 8 years of management experience.
• Proven success leading cross-functional creative teams in a fast-paced, matrixed environment.
• Deep understanding of brand, design and creative strategy, digital marketing, customer experience principles, and best practices.
• Able to show a strong portfolio that demonstrates strategic thinking and creative excellence across multiple platforms.
• Exceptional leadership, communication, and collaboration skills.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications. 

 

Additional competencies, knowledge, and skills 

• Courage – Proactively confronting difficult issues; making valiant choices and taking bold action in the face of opposition or fear.
• Creating a Culture of Trust – Fostering a work environment that encourages people to act with integrity and treat each other and their ideas with respect; creating and protecting a high-trust environment by setting an example, advocating for others in the face of challenges, removing b