Director of Brand Marketing, Division of Communications and Marketing - UT System Administration

The director of brand marketing serves in a leadership position within the UT System Division of Communications and Marketing and plays a key role in advancing the mission and statewide impact of the University of Tennessee through strategic marketing and brand leadership. Reporting to the associate vice president for communications and marketing, this position supports the development and implementation of marketing strategies and initiatives that increase awareness, understanding and affinity for the UT System among key audiences.

This position provides leadership and coordination across marketing functions including brand strategy and management; research and analytics; content marketing; web and digital strategy and user experience; creative services; and marketing operations. Working collaboratively with division leadership, colleagues and external partners, the director translates research findings, audience insights and institutional priorities into creative, digital and content marketing strategies that support goals.

The director serves as a steward of the UT System brand and provides leadership and mentorship to marketing staff. This position identifies opportunities to strengthen brand presentation, improve marketing effectiveness and advance the continued growth and maturity of the university's marketing function.

Specific responsibilities include but are not limited to:

Brand Leadership and Marketing Strategy

• Guide the development and ongoing evolution of the UT System's brand positioning, framework and value proposition
• Identify opportunities to strengthen brand identity and personification, while ensuring increased consistency and visibility across all marketing channels and touchpoints
• Support division leadership and colleagues in establishing overall marketing and communications goals, defining objectives and measuring success 
• Support the associate vice president in development, implementation and optimization of integrated marketing campaigns and initiatives
• Lead the development of audience-centered creative, digital and content marketing initiatives that improve how stakeholders discover, learn about and engage with the UT System across all marketing channels and touchpoints
• Monitor emerging trends and best practices in marketing, branding and audience engagement and propose, test and adopt opportunities for innovation and continuous improvement

Research and Analytics

• Support the associate vice president in conducting and analyzing brand awareness, perception and audience research and translating findings into strategies and initiatives
• Oversee integrated reporting to incorporate goals and monitor and communicate progress to colleagues and university leadership
• Drive utilization of channel-specific analytics and performance data to evaluate effectiveness and recommend improvements

Team Leadership and Marketing Operations

• Provide leadership and supervision across web and digital strategy, creative services and graphic design functions
• Establish goals, priorities and expectations for assigned staff and ensure alignment with divisional and institutional objectives
• Coordinate workflow, resource allocation and project priorities across assigned marketing functions
• Develop and implement — in partnership with division colleagues — processes, tools and standards that improve efficiency, collaboration and
  operational effectiveness
• Foster a culture of innovation, accountability, continuous improvement and audience-centered thinking
• Support professional growth, coaching and development opportunities for staff

Additional Support

• Support the associate vice president in day-to-day trademark licensing responsibilities for UT Chattanooga, UT Southern, UT Martin and the UT Health Science Center — ranging from artwork approvals to licensing education and vendor relations to marketplace monitoring
• Support revenue-generating marketing activities, including advertising sales and sponsorship opportunities for university publications and other initiatives
• Provide strategic marketing writing and editing support for campaigns, digital content and other high-priority initiatives as needed
• Serve as a liaison with external agencies, vendors, freelancers and other partners to support marketing objectives and project execution

Successful candidate will hold Bachelor's degree and four years of relevant, progressively responsible experience, or an equivalent combination of training, education, and experience.

Additional skills, experiences and qualifications include:

• Understanding of, appreciation for, and commitment to the Be One UT values
• Uncompromised integrity and ethics
• Strong analytical an