Performance Marketing Associate

Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role overview

We’re looking for a strong candidate to ramp up paid digital media across markets, products, and brands within the CarGurus’ family. In this Acquisition Marketing role, you will support performance marketing campaigns to efficiently grow traffic and conversions for our new brands and drive international expansion of our mobile app. You will work closely together with the Product, Engineering, and broader Marketing teams to bring to life and optimize critical traffic acquisition initiatives. A successful candidate will possess paid marketing experience, an outstanding analytical skillset, and an ability to thrive in a test-and-learn, fast-paced environment. 

What you'll d

• Monitor and optimize paid performance campaigns (Paid Search, Social and Display) for our Autolist (US) and Piston Heads (UK) brands, and paid app
• Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities
• Analyze market, competitive and media landscape dynamics to scope potential new acquisition channels
  
• Propose and manage tests in partnership with Product, Engineering and Marketing teams
  
• Communicate results, key insights and recommendations to key stakeholders and senior leadership

What you'll bring

• Bachelor's degree in an analytical or marketing major with an excellent academic record
  
• 1-2 years of professional experience with a background in marketing; experience managing paid digital advertising campaigns
• Hands-On experience with Google AdWords and Facebook Business Manager (ability to create, deploy, and measure campaigns in each platform)
  
• Apple Search Ads and Mobile Install campaign experience a plus, but not required
  
• Experience in setting up campaign tags, pixels, and tracking parameters
  
• Google Tag Manager a plus, but not required
  
• Data-oriented thinker with excellent strategic, analytical, and critical thinking capabilities
  
• Self-motivated, well-organized and detail-oriented
• Strong communication and interpersonal skills
  
• Basic knowledge of statistics, advanced knowledge a plus
• SQL and business intelligence tools (Looker, Tableau) strongly preferred

Working at CarGurus
We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We want to know what only you can bring to CarGu