Sr. Manager, Web Experience

Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

About the Role

We are seeking a Sr. Manager, Web Experience to join our Growth team and own Dandy’s website as a core pipeline and growth channel. This role is responsible for driving measurable business impact—improving conversion, increasing qualified pipeline, and scaling our digital presence globally.

You will define the strategy and build the systems that turn our website into a high-performing growth engine, spanning conversion rate optimization, global expansion, and scalable content and CMS operations. You will also play a key role in elevating Dandy’s website to a world-class standard—balancing conversion performance with exceptional design quality.

This is a highly cross-functional role that partners closely with Growth, Design, and Engineering to scale both the performance and experience of Dandy’s web presence.

What You'll Do

• Own Website-Driven Growth & Pipeline

  • Own and improve website-sourced pipeline and conversion rates across key funnels

  • Partner with Growth, Paid, and Lifecycle teams to maximize traffic quality and conversion efficiency

  • Build reporting frameworks that connect website performance to revenue outcomes

  • Use analytics (GA4, behavioral tools) to identify friction points and prioritize high-impact opportunities

• Build & Scale a High-Performing Web Engine

  • Develop and scale a structured CRO and experimentation program

  • Establish a data-driven roadmap grounded in user behavior and business impact

  • Increase experimentation velocity and continuously improve funnel performance

• Lead Web Strategy & Global Expansion

  • Define and execute the roadmap for global website expansion and localization

  • Ensure a seamless, high-performing experience across international markets

  • Evolve site architecture to support scale across regions and customer segments

• Create Scalable Infrastructure & Operations

  • Build scalable systems for content publishing, experimentation, and page creation

  • Own the strategic direction of the CMS to enable speed, flexibility, and consistency

  • Manage internal resources and agency partners to execute efficiently and at high quality

  • Step into content execution to help accelerate initiatives

• Elevate Web Experience & Design Systems

  • Drive continuous improvement of the website experience to increase both conversion and perceived brand quality

  • Partner closely with design to evolve UI patterns, page structures, and interaction models based on performance data

  • Scale and refine the component library to balance speed, consistency, and high-quality design

  • Leverage emerging tools (including AI) to accelerate design iteration and improve experimentation velocity

• AEO & SEO

  • Partner with internal teams and agencies to optimize content and technical infrastructure for modern search (SEO and emerging AI-driven search experiences)

What We're Looking For

• 8+ years in web experience, growth, or digital product roles

• Proven ownership of website performance tied to pipeline, revenue, or conversion metrics

• Track record of building and scaling experimentation (CRO) programs

• Strong analytical skills with the ability to translate data into strategic roadmaps

• Experience partnering closely with performance marketing teams (paid media, lifecycle, demand gen)

• Experience working with developers and managing development workflows or sprints

• Experience scaling websites in high-growth environments

• An operator who can go deep in the details when needed, while building systems that drive leverage and scale

• Ability to prioritize autonomously using a hypothesis-driven, business-impact-focused approach

Bonus Points For

• Experience with high-volume marketing motions