Senior Director, Global Growth Media

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About the Job

Life360 seeks a bold, strategic, and results-oriented Senior Director, Global Growth Media to spearhead our worldwide media performance, digital channel effectiveness, and end-to-end customer journey optimization. This is a high visibility, future-forward leadership role that integrates media ownership, digital experience innovation, cross-channel orchestration, and systems-level thinking.

You will manage a substantial global media budget, partnering deeply with internal teams and external agencies to accelerate Life360’s growth in both subscriptions and device sales. This role drives critical cross-functional collaboration with data science, analytics, and RevTech teams, evolving our measurement and optimization frameworks through MMM, attribution, and AI-enhanced targeting.

As a strategic operator, you'll align performance marketing with ambitious business objectives and long-range planning, navigating complex collaborations across marketing, creative, product, and engineering. You'll innovate our media operating model, leveraging AI and human talent to their fullest potential for rapid, efficient, and impactful scale.

You will own the entire media spectrum, from demand creation and brand awareness to performance conversion. This includes developing brand media strategies to establish Life360 as the #1 Family Brand globally, alongside optimizing high-intent media to capture immediate growth across all sales channels: retail, e-tail, and owned commerce.

The US-based salary range for this position is $187,500 to $275,500. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

1. Global Growth Media Strategy & Execution

• Own strategy and execution for all paid media channels: linear and streaming video, search, social, app store, programmatic, digital video, and emerging platforms.
• Manage and optimize Life360’s global working media budget, ensuring strong ROI and strategic flexibility.
• Lead strategy and execution across the entire media funnel, from brand media to demand capture.
• Oversee global campaign planning, creative collaboration, media pacing, and agency accountability.
• Partner with regional leads to tailor media approaches by market and audience.

2. Integrated Planning & Optimization

• Drive integrated, collaborative, and innovative campaign and evergreen initiatives, including robust documentation and budget management.
• Provide strong thought leadership to evolve marketing towards iconic brand status.
• Align with Web Sales Ops and Product to enhance landing page strategy, conversion funnels, and digital offer performance.
• Design and optimize integrated customer journeys from ad exposure to conversion, optimizing for relevance and efficiency.
• Own SEO/GEO strategy and execution, aligning with content, engineering, and design/UX.

3. Media Operations & Performance Infrastructure

• Oversee campaign QA, trafficking, budget tracking, and performance reporting systems.
• Lead coordination with MarTech, Analytics, and Data Science teams to build and refine key measurement frameworks: MMM, attribution models (last-touch, incrementality, blended), and AI-enhanced targeting and spend allocation.
• Champion the systems and