Global Manager, Brand Activations Midscale & Economy Brands (M/F/X)

Company Description

Join Accor – A Unique Career Adventure at the Heart of an Impact-Driven, Global Group

Accor, a world-leading hospitality group operating in more than 110 countries with over 5,500 hotels, welcomes you in Issy-les-Moulineaux.
This is where global expertise converges—across Strategy, Finance, Human Resources, Legal, Technology, Marketing, Sustainability, Communications, Procurement, and more.

Working at Accor means actively shaping the future of the Group, supporting global transformation, and partnering with teams around the world to enable operational success.

Job Description

As Global Manager, Brand Activations for Midscale & Economy Brands, you will work closely with individual brand teams such as ibis, Novotel & Mercure to develop and implement impactful global activation strategies that drive brand visibility, consumer engagement, and brand preference through partnerships, sponsorships, and experiential events.

You will be a key member of the Global Marketing Team, playing an essential role in aligning with Regional Hub teams and cross-functional stakeholders to ensure seamless delivery across our global regions and hotel network.

We are looking for a strategic, creative, and hands-on marketer - someone with a passion for building brands, an eye for operational excellence, and a willingness to roll up their sleeves to deliver strong and sustainable business outcomes.

This role will primarily focus on supporting brand partnerships and leading experiential brand activations, both externally and internally.

• Support the development and execution of a comprehensive brand partnerships strategy across Eco & Midscale brands, ensuring alignment with global brand objectives.
• Lead the execution and co-ordination of key brand activations, experiential events, and strategic internal initiatives.
• Source and manage production companies, agencies, and vendors to ensure alignment with brand guidelines, activation plans, budgets, and timelines.
• Collaborate cross-functionally to develop best practice strategies and ensure project taskforces are clear on deliverables, timelines, and roles and responsibilities for seamless execution.
• Develop and distribute toolkits, guidelines, and best practices across the network.
• Support the integration of the ALL loyalty program into brand activations and experiential initiatives.
• Track activation performance, report key insights, and support post-activation analysis to optimize future initiatives.
• Manage and track activation budgets.
• Conduct research and analysis to monitor industry, consumer, and competitor trends.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum 5 years of experience in marketing/partnerships/branding
• Ability to manage multiple projects on an ongoing basis
• Must be detail oriented, team player, self-starter and able to produce quality work in a fast-paced environment
• Experience and cultural understanding of global markets and partnership practices/execution challenges
• Relationship-builder with excellent communication skills
• Fluent in English and French (written and spoken)
• Have a finger on the pulse of trends, influencers, art, music, food, innovation, etc
• Willingness to travel occasionally for key brand events and activations

Additional Information

Why Join Us?

Accor dares to impact: 

- the world  

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:  

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences. 
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis. 

- Specifically, at Accor Corporate

• Remote work in France and flexible work options: work from home, our offices or even our hotels and coworking spaces.
• Work in a multicultural and English-speaking environment.
• Continuous improvement & training: Hackathons, exceptional technology partnerships, dedicated talent management, and a dedicated training platform, Digitech Academy & certifications.

and also,

• ALL - Heartist® Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide. 
• Heartist® for