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Senior Manager, Events and Communications, Customer Engagement Marketing (Healthcare)

McKesson
United Statesfull_timeVerifiedPosted 3 Dec 2024
💰 $173,300/yr($104,000/yr$173,300/yr)

About the role

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

The Senior Manager, Events and Communications, Customer Engagement Marketing supports two critical functions of the specialty provider business. Joining a team of talented event and communication professionals, this role is focused on: 

  • Developing and executing on our key customer events and tradeshows that showcase McKesson’s value to our Provider Solutions customers and prospects. You serve as a trusted advisor to the broader specialty provider marketing, Corporate Events, and business teams, helping them create unique attendee experiences that help drive profitable growth and effectively tell the story of our purpose, our approach, what we do and the value we deliver. 
  • Leading and executing brand narrative activities that showcase McKesson’s value to specialty community physician practices and Onmark Group Purchasing Organization (GPO) members, improving brand perception, deepening engagement and enhancing customer experience. You continually innovate and streamline processes to ensure the business effectively tells the story of our purpose, our approach, what we do and the value we deliver by pulling through the voice of the customer. 

 
You love to strategize and get stuff done. The ideal candidate will support the day-to-day and big-picture strategies to deepen provider engagement and accelerate growth and retention. You enjoy being part of a collaborative team with a strong sense of purpose. You’re a self-starter who enjoys learning about the specialty care industry, customer needs and competitors, and always strive to expand your marketing skills to make a greater impact. Simply put, good is defined by the impact our events and communications have on our business and customers.   
 
You’re a senior-level individual contributor who reports to the Director, Customer Engagement Marketing. You work without considerable direction, and you anticipate change, appropriately redirecting your efforts when needed. You lead critical activities and resolve complex problems that frequently require you to use your creativity. You help develop and implement yearly event plans, partner closely with the Specialty Provider marketing team and stakeholders to maintain alignment and report the impact of your activities.  
 

Create Engaging Live and Virtual Experiences that Showcase Our Brand Value

  • Bring innovation to how McKesson’s Provider Solutions value story is brought to life for customers and prospects through signature customer events  
  • Create and execute engaging experiences that emphasize the benefits of working with McKesson to gain new business, deepen existing customer relationships and showcase our expertise and solutions 
  • Partner with the Strategic Marketing team and business stakeholders to develop compelling agenda topics and event content that promote the Provider Solutions value propositions, allow for exchange of ideas across attendees, and deliver industry insights at our signature customer events 
  • Partner with Strategic Marketing to manage presenter meeting content, host content review calls and rehearsals to ensure speakers are prepared for their presentations 
  • Collaborate with the Corporate events team on meeting logistics and best practices for delivering best-in-class customer events 
  • Create content to promote customer and industry events through various marketing channels (i.e., email, digital, QBR slides, etc.) that drives awareness and increases attendance at meetings 
  • Lead strategy, planning and logistics of trade show presence for multispecialty segments 
  • Partner with Sr. Manager, Events to develop messaging and presence at key industry events for oncology and multispecialty segments, including booth messaging, assets, social media posts, and talking points for sales team

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Company

McKesson

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