Retail & Omnichannel Shopper Marketing Lead

Description

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today.

We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend.

Whisker Marketing

We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack—from deep consumer insight to breakthrough brand expression to world-class growth execution. And we’re just getting started.

What You’ll Do:

This role owns how Whisker shows up and converts across all retail environments; physical, digital (marketplace & retailer.com), and emerging commerce platforms.

Retail is not just a sales channel for Whisker—it is a primary discovery and consideration platform, especially for high-consideration products like Litter-Robot. This role is responsible for translating our direct-to-consumer strategy into compelling, high-converting retail experiences that drive both immediate sales and future demand.

Operating at the intersection of marketing and sales, this role will build a cohesive omnichannel retail system—ensuring that every touchpoint, from in-store displays to retailer PDPs to TikTok Shop, reflects the brand, reduces friction, and increases conversion.

Essential Duties and Responsibilities:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

• Defines how retail environments (in-store, online, activation and tradeshow) function as extensions of the Whisker customer journey
• Optimizes how customers discover, evaluate, and “experience” the product without traditional trial
• Turns retail into a high-performing “showroom” consideration engine for in-store and DTC vs “point of sale
• Translates DTC strategy, messaging, and learnings into retailer-specific execution across physical and digital channels
• Ensures consistency while adapting to the nuances of each partner (PetSmart, Best Buy, Costco, Amazon, TikTok Shop, etc.)
• Builds integrated plans that connect retail, digital, and owned channels into a unified experience
• Owns how the product is presented across environments—from shelf presence and displays to PDPs and content modules
• Develops experiences that reduce friction for a high-consideration purchase (education, comparison, proof, demonstration)
• Continuously tests and improves how merchandising drives engagement and conversion
• Partners with Performance to activate and optimize retail media (Amazon, retailer networks, emerging platforms)
• Identifies and scales new commerce surfaces (e.g., TikTok Shop) as growth channels
• Ensures retail platforms are not just endpoints, but active contributors to acquisition and demand generation
• Defines best-in-class content strategies for retailer environments (PDPs, video, reviews, FAQs, comparison tools)
• Optimizes for both algorithmic visibility (search within platforms) and human conversion
• Brings a test-and-learn approach to improving conversion rates across all retail touchpoints
• Acts as the marketing counterpart to Sales, ensuring retailer strategies are both compelling and executable
• Equips partners with the tools, content, and experiences needed to effectively sell the product
• Aligns on priorities, opportunities, and performance goals across national promo strategy and account strategies
• Defines how success is measured across fragmented retail environments (sell-through, conversion, traffic, engagement)
• Identifies insights across partners and apply learnings system-wide
• Builds a continuous improvement loop across all retail surfaces
• Will perform additional responsibilities when required 

Requirements

What You’ll Bring:

• BA/BS in Marketing, Business, eCommerce, or related field 
• 6+ years in shopper marketing, retail marketing, ecommerce, or omnichannel roles
• Experience working with major retailers (e.g., PetSmart, Best Buy, Costco, Amazon)