Senior Manager, Caremark Marketing Strategy

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Our Pharmacy Services Marketing organization is obsessed with delivering exceptional marketing and experiences that leave a lasting impression. Every interaction creates an opportunity to engage, inspire and exceed customer expectations. ​

CVS Health is seeking a dynamic and customer-centric marketing team member to support growth efforts for B2C and B2B marketing strategies for the CVS Caremark portfolio and positioning efforts supporting the PBM business. 

You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment. 

As the Senior Manager, Caremark Marketing Strategy, you will be responsible for leading the development and implementation of marketing strategies and deliver integrated campaigns across audiences in alignment with the growth objectives of the business. You will develop a deep understanding of the buying needs and challenges of business decision makers with a focus on creating a best-in-class buying experience for clients as well as driving a best-in-class member experience.  Additionally you will be directly supporting driving improvements to key experiences and moments that matter to our members to help provide better education around prescription benefits, including reimagining the new member onboarding experience.  This role is best suited for someone highly collaborative in nature, accustomed to and enjoys supporting large, multi-faceted projects and a deep knowledge of B2B, B2C and B2B2C communication strategy development and execution.

Key responsibilities:

• Develop strategic and tactical marketing plans as well as integrated campaigns based on market research, insights and best practices that incorporate multiple channels with measurable results.  
• Define business objectives by analyzing marketing performance metrics and insights to optimize marketing strategies and tactics.
• Lead and manage a team of colleagues responsible for the execution of defined marketing plans.
• Lead and guide cross functional collaboration on campaign development and delivery, including creative, analytics, digital, product, clinical, operations and legal, and external agency partners.
• Provide feedback on creative execution and marketing activations to ensure results are delivering on goals and KPIs
• Stay updated on industry trends, emerging marketing technologies, and best practices, and incorporate new approaches and innovations into marketing strategies to maintain a competitive edge

Required Qualifications

• 7+ years experience in a marketing related field
• Experience supporting B2C, B2B and B2B2C campaign strategies, integrated marketing plans, and communication development
• Strategic and analytic thinking with problem-solving skills and the ability to be curious while maintaining a strategic; big-picture perspective.
• Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences.
• Excellent relationship-building skills, with proven ability to influence and impact and build consensus across all levels of the organization
• Strong organizational skills with ability to balance multiple projects
• Analytically comfortable interpreting data; ability to summarize audience insights, campaign data, research and communicate insights and opportunity areas

Preferred Qualifications

• Healthcare experience or experience or experience in a similar vertical  
• Experience navigating and succeeding in a highly matrixed organization
• Excellent communication, presentation, and interpersonal skills with the ability to adjust approach to accommodate your audience

Education

Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required.

Pay Range

The typical pay range for this role is:

$67,900.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all posi