Atmos Brand Marketing Director

Company

Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. 

Role Summary

As the visionary leader behind Atmos Rewards—our newly launched loyalty brand—you’ll shape and drive the multi-year marketing strategy that defines the future of loyalty for our combined organization. This role isn’t just about strategy—it’s about igniting growth, inspiring engagement, and building a brand that customers can’t wait to be a part of.

 

You’ll own the end-to-end loyalty marketing journey, from setting the growth agenda to delivering bold, memorable campaigns. You’ll also lead high-impact partnerships with marketing agencies and brand collaborators, ensuring seamless execution and breakthrough performance. This is a chance to build something extraordinary—transforming Atmos Rewards into a loyalty brand that sets a new standard in the industry.

Key Duties

• Establish the three-year marketing strategy to drive awareness and grow Atmos Rewards.
• Lead multiple marketing channel strategies including Digital, OOH, TV/Video, Social Media and Influencer marketing for Atmos Rewards.
• Accountable to achieve Atmos Rewards revenue objectives in cost-effective and industry-leading ways in partnership with performance marketing teams.
• Establish strategic goals and direction for cross-functional partners and external agencies working on Atmos Rewards marketing campaigns, social media programs, partnerships and influencer.
• Influence and interact routinely with Directors and Managing Directors across Alaska Air Group including senior leaders in the company, up to and including the Chief Commercial Officer.
• Bring Atmos Rewards to life in innovative and remarkable ways through all marketing touchpoints.
  • Deliver newsworthy marketing campaigns that drive business objectives and make Atmos Rewards known across key markets and nationally.
  • Provide an unrelenting focus on driving social conversations that reach both Alaska and Hawaiian’s target audiences including influencer engagement – all with a focus on driving engagement with Atmos Rewards.
• Track and report the effectiveness of advertising campaigns and develop learning agendas to always optimize and improve.
• Develop and manages budget related to the Atmos Rewards’ advertising strategy.

Job-Specific Experience, Education & Skills

Required

• 10 years of successful integrated marketing experience on the client or agency side.
• A Bachelor’s degree, preferably with a concentration in brand, advertising, marketing, or communications, or an additional two years of relevant training/experience in lieu of this degree.
• Experience with managing advertising campaigns and managing social channels with deep expertise in social space.
• Experience reporting on campaign performance and ROI.
• The ability to:
  • Influence and collaborate with cross-functional peers and senior leaders to align on messaging.
  • Think differently, challenge conventional wisdom, and drive new best practices.
  • Leverage customer feedback and to research data and business metrics to effectively assess initiatives and drive for continuous improvement.
  • Multitask and manage multiple projects simultaneously across various audiences.
• High school diploma or equivalent.
• Ability and willingness to travel.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Major consumer brand experience.

Job-Specific Leadership Expectations

• Embody the Alaska Spirit and conduct oneself with Professionalism, Integrity, Resourcefulness and Caring.
• Adapts on the fly to changing requirements in a competitively charged environment; willing to try new things to drive execution that successfully differentiates our product among a vast number of competitors.
• High energy, positive, and executive-level presence, along with top-notch written and verbal communication, public speaking, influencing, and motivational skills.
• Demonstrated leadership cultivating and motivating teams of high performing individuals, including effectively leading through managers of managers.

Starting Rate

Salary Range

$150,600 - $233,450 / yea