Product Marketing Manager

7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.

As the Product Marketing Manager at 7shifts, you will play a key role in developing and executing the go-to-market plan aimed at driving the adoption of our payroll, time-clocking, and labor compliance products. Reporting to our Director, Product Growth you will work cross-functionally across all levels of the organization to drive large product initiatives at the department and organization level. 

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply. 

What you’ll do:

• Drive customer engagement for our  payroll, time-clocking, and labor compliance products by developing and executing product go-to-market strategies
• Research and analyze market trends, the competitive landscape, and customer insights to identify strategic opportunities and ensure our product strategies align with market demand
• Leverage user data to create product positioning and segmentation and help form an ideal customer profile (ICP)
• Develop and execute product-led growth strategies to drive customer adoption, engagement, and retention of our payroll, time-clocking, and labor compliance products
• Develop pricing, packaging & bundling strategies to drive adoption of our products
• Create a variety of marketing assets including email campaigns, in-app messaging, tutorials, guides, and videos to educate and guide users through the customer journey
• Continuously experiment with new growth tactics, channels, and messaging to optimize conversion rates, reduce churn, and drive revenue growth

What you bring:

• 3+ years of experience creating and executing product go-to-market strategies
• Experience in a B2B SaaS environment  
• Experience collaborating and managing relationships with cross-functional stakeholders at all levels and driving large product initiatives 
• Strong communication and critical thinking skills with the ability to explain complex concepts in simple terms that showcase our products’ value to various audiences
• Proven track record of building, scaling, and launching go-to-market strategies for new or expansion products, as well as developing and implementing monetization strategies that drive revenue growth
• Exceptional analytical and problem-solving skills, with the ability to turn deep data into actionable insights that drive product metric improvements 
• Detail-oriented with the ability to manage multiple initiatives simultaneously in a fast-paced, dynamic environment

It’d be even cooler if you had:

• Experience with Mixpanel, Looker or Tableau
• Experience in the restaurant or restaurant tech industry
• Experience in a Product-Led Growth (PLG) environment

Our commitment to our team members:

• Opportunity: It’s an exciting time to work at 7shifts—our product is evolving and our team is scaling quickly. Scale like this offers many unique learning opportunities in a short period of time, accelerating the professional growth of our team members
• Challenge: We’re tackling real problems for restaurant owners and we’re just getting started. Working at 7shifts means playing a key role in solving those problems and elevating an entire industry
• Culture: There’s a reason we’re one of the best workplaces in North America! We value integrity, adaptability and collaboration in an environment that moves quickly to drive incredible impact
• Equity: Equity in a Series C, VC-backed SaaS company—enabling every team member to be an owner of their future success!
• Health and Wellness: Competitive health benefits right from the start, lifestyle spending accounts, access to corporate discounts, and a parental leave program that supports caregivers during an important time in their lives
• Flexibility: Our team is intentional around how and where we work—whether that’s remotely, in person at our Toronto and Saskatoon offices, or a mix of both. Plus, we offer a flexible vacation policy to encourage everyone to recharge when they need it. Oh, and a ‘90 Day Shift’ program that supports our team members in exploring the world
• Support: We set our team members up for success with the latest