Digital Marketing Manager

Glooko seeks a Digital Marketing (Demand Generation) Manager to drive online visibility, engagement, and revenue growth through strategic digital marketing initiatives. Your contribution will be instrumental in our mission to improve the lives of people with chronic conditions by connecting them with those who care for them and equipping them to achieve positive health outcomes, increased access, improved satisfaction, and reduced costs. A successful hire will oversee the development, implementation, and management of digital marketing campaigns at Glooko.

 

Key Responsibilities:

• Create digital marketing strategies aligned with the overall marketing goals and business objectives. This involves understanding the target audience, market trends, and competitive landscape.
• Plan, execute, and optimize digital marketing campaigns to generate qualified sales leads across various channels such as social media, email, search engines, and display advertising. This includes setting campaign objectives, budgets, and timelines.
• Develop engaging and relevant content for digital channels, including website, blog posts, social media posts, videos, and email newsletters to nurture qualified sales leads effectively. Oversee content creation by coordinating with content writers, designers, and video producers.
• Optimize website content and structure to improve visibility in search engine results pages (SERPs) and drive organic traffic. This involves keyword research, on-page optimization, link building, and monitoring website performance.
• Manage paid search campaigns (e.g., Google Ads) to increase visibility and drive targeted traffic to the website. This includes keyword bidding, ad copywriting, budget management, and performance tracking.
• Evaluate the need and develop social media strategies across platforms like Facebook, X, LinkedIn, and Instagram. This involves creating content calendars, engaging with followers, running paid social campaigns, and monitoring social media metrics.
• Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions. This includes building email lists, designing email templates, crafting compelling copy, and analyzing email performance metrics.
• Monitor key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts. This involves analyzing data from various sources (e.g., Google Analytics, social media insights) to identify trends, evaluate campaign performance, and make data-driven decisions.
• Effectively allocate digital marketing budgets to maximize ROI and achieve marketing objectives regarding lead generation and nurturing for sales-qualified leads. This includes forecasting expenses, tracking expenditures, and optimizing spending across channels.
• Lead and collaborate with other departments (e.g., sales, product, design) and external vendors to align digital marketing efforts with overall business goals. This may involve providing guidance, mentorship, and feedback to team members.

 

Qualifications:

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field or 6 years of equivalent work experience.
• At least 3 years prior experience in search engine optimization (SEO), search engine marketing (SEM), content marketing, email marketing, digital advertising, and social media marketing.
• Prior experience in healthcare and/or digital health marketing with awareness of the regulatory issues and understanding of promotional regulatory requirements.
• A strong understanding of digital marketing strategies, including knowledge of SEO best practices, social media platforms and advertising, content creation and marketing, email marketing campaigns, data analytics, and online advertising methods, is essential.
• The ability to analyze data, interpret metrics, and make data-driven decisions to optimize marketing campaigns and strategies.
• Effectively collaborate with team members, communicate marketing strategies to stakeholders, and lead digital marketing teams.
• Experience developing engaging and effective digital marketing campaigns, content ideas, and strategies to reach target audiences and meet lead generation and nurturing targets for qualified sales leads.
• Familiarity with digital marketing tools and platforms such as Google Analytics, social media management tools, email marketing software, content management systems (CMS), and advertising platforms like Google Ads and Facebook Ads
• Current with industry trends, new technologies, and best practices to remain effective in their role.

 

The Company: 

Each year, diabetes, obesity, and other cardiometabolic diseases cause the highest incidence of death, disability, and