Director, Developer Marketing

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Available Locations: Austin, Texas

About the Role

Since launching Cloudflare Workers in 2017, Cloudflare has become a serious player in the developer ecosystem, providing a full-stack platform that combines compute, storage, security, and networking. As we scale, we need a senior leader to drive awareness, activation, and adoption across the developer audience.

This role is more than just product marketing—it’s about creating and executing a full-funnel, go-to-market strategy that drives developer engagement, pipeline, and revenue. You will lead a team responsible for developer-focused product marketing, demand generation, and field marketing.

What You’ll Do

• Develop and execute a developer marketing strategy that spans awareness, activation, and conversion, ensuring measurable business impact.
• Own and scale developer demand generation, creating high-performing campaigns, content, and digital experiences to drive developer acquisition and growth.
• Lead field marketing strategy to ensure a strong Cloudflare presence at industry events, developer conferences, and technical workshops.
• Build and manage a high-performing team of developer marketers, demand generation experts, and field marketers.
• Refine our messaging and positioning to better communicate Cloudflare’s value to developers across different segments (from individual devs to enterprise engineering teams).
• Develop a high-impact content strategy, ensuring our blog, documentation, and community resources align with developer needs and discovery patterns.
• Drive end-to-end go-to-market (GTM) strategy for new developer-focused products, features, and launches.
• Collaborate with Product, Engineering, and Sales to ensure developer marketing efforts align with company priorities and revenue goals.
• Partner with technology analysts, positioning Cloudflare as a leader in edge computing and modern cloud infrastructure.
• Measure and optimize performance across all developer marketing efforts using data and experimentation.

What We’re Looking For

• Proven leadership experience in developer marketing, growth marketing, or demand generation for a developer-focused product.
• Strong team leadership skills—experience hiring, managing, and scaling high-performing teams.
• Deep understanding of developers—how they discover, evaluate, and adopt new technologies.
• Track record of executing full-funnel marketing strategies—from awareness to engagement to revenue impact.
• Experience driving measurable impact through campaigns, community engagement, and product-led growth.
• Technical fluency—you understand modern software development practices and can speak credibly with engineers.
• Excellent storytelling and positioning skills, with the ability to refine messaging for different developer segments.

Compensation

Compensation may be adjusted depending on work location.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfar