Marketing Data Analyst (all genders)

This is femtasy

femtasy is the audio-only streaming platform for erotica centering women and their experiences. We inspire women to explore and enjoy on their own terms; simple as that. We stand for zest for life – empowering women is in our DNA. We are pioneering a product designed with inclusivity in mind, are led by a visionary woman CEO & Founder, and have a team that is over 90% women+ and gender-diverse individuals. We have already positively impacted the lives of hundreds of thousands of women by re-defining pleasure and are just getting started.

How we work is just as important to us as what we work on. That’s why we’re committed to building a progressive, forward-thinking company culture. Learn more in the 'benefits' section.

Your mission:

We are seeking a technically-skilled Marketing Data Analyst who will turn our performance marketing data into actionable insights. This role bridges marketing and data — from implementing tracking setups and managing attribution logic to building dashboards and spotting trends across Meta, Google, and TikTok.

This is a data-heavy technical role. Experience with performance tracking, data pipelines, and SQL is essential. If your experience lies primarily in campaign management or media buying, this is no the right fit.

Your responsibilities

• Handling data transparency from campaign to ad level (including sign-up and post-trial behavior tracking leading to ROAS)
• Optimizing the tech and data set-up across ad tools, particularly Meta.
• Providing insights into areas of growth and opportunity
• Building out reporting frameworks to help us make better data-driven decisions across all channels (Meta, Google, TikTok, YouTube)
• Own and optimize our tracking setup (incl. GA4, Meta CAPI, GTM, server-side tracking). Implement custom tracking events, specifically focusing on ROAS & later stage retention.
• Write SQL queries to analyze campaign performance and build self-serve dashboards.
• Collaborate with Tech and BI teams to ensure clean and reliable marketing data infrastructure.
• Use tools like Looker, BigQuery, or similar to generate insights and reports.

Role specific requirements

We’re looking for someone who:

• 3+ years of experience in a marketing-focused data analytics role, ideally in an eCommerce or subscription-based B2C environment
• Open to: less years of analyst experience but prior experience working as a performance marketing manager and then turned into an analyst
• Hands-on experience with Meta (specifically working with CAPI) and other key platforms like Google, TikTok, and YouTube
• Experience in bridging the gap between marketing and tech, particularly someone who’s been a performance marketer before transitioning into an analyst role, or someone with experience in a data team (e.g., Meta).
• Comfortable in using SQL and other data management languages
• Strong passion for both marketing and analytics, with a problem-solving mindset and an eye for identifying growth opportunities.

Why Join Us?

• Grow your marketing analytics skills while contributing to real-world business projects.
• Work with data to help the business better understand and serve its customers.
• Collaborate with a supportive team of cross-functional stakeholders.
• Gain exposure to industry-standard tools and best practices in data analysis and marketing.
• Be part of a company that values curiosity, learning, and continuous improvement.

What we offer:

🌟Impact & purpose. The chance to join a huge mission and purpose around female empowerment & gender equality!

🦸🏽‍♀️ Female-lead and women-centric. We have a female-centric product, a female CEO & Founder... and >90% of our whole team identifies as women+.

🤝Inspiring, highly performance oriented company culture. A progressive team culture based on transparency & open feedback, ownership, and collaboration. Check out 'radical candor' if you want to learn more about how we work.

📈Personal professional growth. The possibility to learn and grow with team learning sessions, learning &