Associate Director, Consumer Marketing- Market Expansion

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As part of Gilead’s efforts to expand HIV prevention, the Associate Director, Consumer Marketing – Market Expansion will help execute a newly designed strategy to engage and motivate naïve and under-represented audiences into active HIV prevention. You will assist in translating insights into actionable tactic, support campaign management and collaborate cross-functionally to expand PrEP awareness and relevance to new audiences who do not currently think about HIV prevention.

This is an excellent opportunity for a process-oriented marketer with experience in consumer, consumer-health or pharmaceutical campaign development and management. The ideal candidate is detail-oriented, collaborative, and motivated to contribute to a mission-driven market expansion effort that connects under-represented audiences to medical care they deserve and need.

This position is ONSITE at our Foster City, CA campus (Tuesday – Thursday). Full time remote is not available.

Key Responsibilities

• Support development of campaign, creative and measurement strategy in collaboration with a cross-functional Market Expansion, Gilead and consultancy teams
• Serve as a key project management point person for the execution of creative, media and measurement plans with a focus on executional excellence and intuitive problem solving. All to ensure seamless workflows, timelines and quality.
• Assist in gathering and synthesizing market, HCP, Field and behavioral insights to inform the development of marketing tactics and campaign materials.
• Contribute and grow best-in-class digital marketing expertise across all touchpoints, with a special focus on growing Influencer strategies and AI applications to maximize impact and efficiency of plans.
• Serve as a liaison to agency, HCP and Field teams for resource feedback and pull-through support.
• Coordinate with Sales, Training, Medical, Legal, and Access teams to ensure aligned cross-functional execution.
• Navigate the MLR review process.
• Drive the implementation and ongoing optimization of strategies tailored to priority regional markets, ensuring measurable impact
• 20%-40% travel within the US

Basic Qualifications:

High School Degree and Fourteen Years’ Experience

OR

Associate’s degree and Twelve Years Experience

OR

Bachelor's Degree and Ten Years’ Experience

OR

Masters' Degree and Eight Years’ Experience

Preferred Qualifications:

• Experience in developing multi-audience consumer campaigns with cultural awareness and business impact

• Experience in cross-discipline brand campaign development and management (Advertising, PR, Field, Owned, etc.)

• Demonstrated passion for behavior-change based campaign development

• Demonstrated passion for evolving best-in-class campaigns with new technologies and consumer engagements

• Ability to translate insights into tools that de-stigmatize and normalize prevention discussions

• Comfortable and confident engaging internal and external teams on sensitive health topics

• Can navigate sensitive health topics with professionalism and cultural awareness

 

The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary.