Senior Marketing Manager - Global Industry Marketing Lead

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

The Marketing team at Publicis Sapient have been undergoing an exciting evolution. After rebranding our business 3 years ago, the team restructured into industry verticals. To effectively support our growth in the future, we have been building industry centric marketing strategies, developing thought leadership content aligned to core issues in the Technology and Transportation verticals, and are evaluating the best tactics and messaging to resonate with firms in these industries as it relates to digital transformation. 

The Senior Marketing Manager - Global Industry Marketing Lead (TMT - Telecom, Media, Technology, T&M - Transportation & Mobility) position oversees strategy, planning and execution for integrated marketing programs. In this position you will be a lead in contributing to the growth and positioning of our organization in a variety of ways, including: 

• Serving as the lead marketing and industry advisor to our industry partners and key stakeholders in the vertical 
• Have a deep understanding of the industries you lead, and how nuances in digital business transformation effect the industries in unique ways. 
• Develop, maintain, and drive prioritization of industry marketing initiatives  
• Provide strategic guidance on the best tactics to reach clients and build relationships
• Work holistically across various marketing functional areas (including content, public relations, creative, marketing operations) to provide strategic oversight and guidance on marketing programs 

Qualifications

• 7+ years of experience in Marketing, with a focus on using marketing to drive growth 
• Experience in consulting, B2B marketing, or Transportation/Technology marketing 

The ideal candidate has: 

• Deep understanding of the business issues facing the Automotive and/or Technology industries
• Experience building marketing strategies  
• Experience or interest in B2B marketing (account-based marketing, lead generation) OR experience with marketing at an automotive firm 
• Proven ability to drive growth and work collaboratively with individuals at all levels of the organization 
• Experience in presenting to or engaging with senior level leaders 
• Comfortably engages with GenAI tools, welcoming its potential as a collaborative partner

Additional Information

Pay Range: $108,000 - $210,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

Benefits of Working Here:

• Flexible vacation policy; time is not limited, allocated, or accrued
• 16 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement 
• Corporate gift matching program 

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.