Senior Director, Sales Strategy & Operations

About the Role
WME is one of the world’s largest talent representation agencies, representing leading talent and creators who engage audiences across YouTube, Instagram, TikTok, and other digital platforms. Collectively, our clients generate audiences at a scale comparable to major media networks, reaching fans and consumers directly through their content. As their influence continues to grow, we are building new ways to position them as the powerful media entities they have become.

To support this growth, we are focused on unlocking new opportunities for clients to engage brands and agencies at scale. Our work centers on creating the infrastructure, relationships, and partnerships that reflect the reach and impact of our clients’ content in today’s media ecosystem.

As Sr. Director of Sales Strategy & Operations, you are a senior operator who can help design and implement the operational backbone of the business. You will create systems, processes, and monetization strategies that enable us to ingest client content inventory and transform it into scalable sales opportunities. You will partner closely with senior leadership to define monetization strategies, streamline packaging and rate cards, and ensure our sales and development teams have the tools and processes needed to succeed. This is a unique opportunity to help shape the strategy and operational foundation of a high-growth practice, with broad impact across the business.

Core Responsibilities

Operational Strategy & Execution

• Help design and implement the operational infrastructure to manage and monetize creator content inventory at scale.
  
  

• Develop monetization strategies - including rate cards, packaging, and standardized formats - that streamline sales efforts and maximize revenue.
  
  

• Partner with the Head of Sales and senior leadership to shape business strategy, go-to-market approaches, and long-term growth plans.
  
  

• Engage directly with talent, creators, and their teams to ensure systems and processes effectively translate content inventory into market-ready opportunities.
  
  

• Build standardized workflows, tools, and dashboards that enable the business to operate efficiently at scale.
  
  

• Monitor operational performance and implement improvements to enhance efficiency and revenue potential.
  
  

• Collaborate with the Head of Technology to evaluate, select, and implement a technology platform that underpins the operational layer.
  
  

Sales Enablement & Collaboration

• Serve as a strategic partner to sales, campaign management, and cross-functional teams, ensuring alignment between operations and revenue goals.
  
  

• Provide insights and guidance to help sales teams prioritize opportunities, package inventory effectively, and close deals efficiently.
  
  

• Build internal playbooks, documentation, and processes to enable team growth and consistent execution across clients and campaigns.
  
  

Data & Analytics

• Maintain and analyze operational metrics to inform business decisions, track performance, and support monetization strategies.
  
  

• Translate complex data into actionable insights for leadership and cross-functional teams.
  
  

• Ensure accurate reporting on content availability, campaign execution, and revenue performance.
  
  

Process Improvement & Scalability

• Identify bottlenecks, inefficiencies, and opportunities to improve operational performance across the business.
  
  

• Lead initiatives to streamline workflows, automate repetitive tasks, and optimize the end-to-end content-to-sales process.
  
  

• Establish best practices that can scale across clients, platforms, and markets.
  
  

Qualifications & Attributes

Qualifications

• 12+ years of experience in sales operations, business strategy, or related leadership roles across strategic operations within digital media, entertainment, or creator-driven businesses.
  
  

• Proven ex