Sr. Manager, Content Strategy

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Sr. Manager, Content Strategy will serve as an integral member of the Content Strategy team that is responsible for developing Peacock’s holistic slate strategy across all content verticals to optimize customer acquisition, retention, and usage. The Content Strategy team works closely with stakeholders across NBCUniversal to align content strategy and execution to Peacock KPIs. The position will report to the Vice President of Content Strategy, with an opportunity to focus on Unscripted Originals.

Key group responsibilities include, but are not limited to: 

• Supporting Peacock’s Originals investment decisions, including developing a strategic slate and investment guidelines in terms of target audiences, genres, and target ROI  
• Defining and tracking targets for originals performance based on MAAs, Usage, Upgrade rates & brand KPIs  
• Working closely with creative teams to evaluate Originals ideas based on Peacock KPIs 
• Partnering with Peacock Content Analytics, Finance, and Marketing to develop title-level pro formas to inform greenlight decisions and renewals 
• Inputting into broader content strategy and planning processes as content spend allocation is refined, and programming offering is optimized across different content supply sources (e.g., current season “next day” programming, acquired library)   
• Supporting scheduling team on optimizing content release patterns (i.e., episode drop cadence, identifying programming schedule gaps, etc.) 
• Compiling post-mortem analyses to determine areas for optimization and improvement 
• Conducting market research, competitor content performance analysis, as well as industry trend tracking 

Qualifications

• 5-7 years of professional experience that includes a mix of the following: Management consulting; Investment banking within the Media, Technology, or Telecom practice; Business development, strategy, corporate development, or corporate finance at a media or technology company  
• Prior experience in Content Strategy and Planning, Content Strategy and Analysis, or an equivalent function at an OTT streaming service is preferred, but not required
• Ability to closely monitor performance of content on the platform to inform new commissions as well as renewals, and to identify opportunities to optimize performance to affect subscriber engagement and retention 
• A solid understanding of the streaming landscape and business models  
• A solid understanding of TV audiences, including segmentation methodologies and application to business use cases 
• Strong business / financial acumen - ability to form judgments and actionabl