Assistant Director for Graduate Admissions Communications and Marketing

High Point University’s Graduate Admissions is seeking an Assistant Director for Graduate Communication and Marketing. This position plays a key role in promoting graduate and professional programs to prospective students by developing and implementing marketing and communications strategies while also actively engaging in student recruitment efforts. This role combines social media management, digital content creation, and marketing strategy. The ideal candidate is a creative and strategic communicator with a passion for higher education marketing and student recruitment.

As the Enrollment Content Creator, you’ll highlight High Point University’s incredible distinctions for prospective HPU students and parents. You’re a results-driven writer who enjoys both long-form and short-form stories and marketing copy for a variety of print and digital platforms. Your primary focus will be writing new copy, curating and repurposing existing copy, and curating other content, such as photos. You enjoy proofreading and fact-checking content. You also love seeking out and gathering important information from campus stakeholders to channel into engaging stories over a variety of mediums, including enrollment-focused social media pages. Overall, the Enrollment Content Creator contributes to a variety of content development projects for the enrollment cycle.

QUALIFICATIONS:

Education

• Bachelor’s degree required

Experience and Training

• Minimum two years experience in strategic communications, public relations, marketing or similar field preferred
• Experience working with a CRM (Slate is preferred).

Knowledge, Skills, Ability:

• Ability to passionately promote The Premier Life Skills University through content in a manner consistent with the university’s brand.
• Ability to effectively write, curate, proofread and edit compelling content that is free of spelling, grammar and punctuation errors.
• Unmatched attention to detail and organizational skills.
• Willing to quickly learn new skills and solve complex problems.
• Follows instructions well and is enthusiastic about completing assignments.
• Effective fact-checking, information gathering, research capabilities, and interviewing skills
• Ability to work with a group of writers, designers, photographers and other team members to meet a common goal.
• Ability to manage numerous assignments with multiple deadlines.
• Proficiency in Microsoft Office including Microsoft Word, as well as Adobe Acrobat Pro
• Working knowledge of basic photo and video editing programs, or willingness to quickly learn. Ex: Canva, Adobe Suite, etc.
• Knowledge of major social media platforms
• Ability to take an idea with minimal direction and channel it into a final product.
• Ability to collaborate with stakeholders across campus.
• Effective oral communication skills; strong interpersonal skills.

• Results Oriented – Track record of meeting or exceeding clearly defined goals with superior data informed performance metrics. Excellent negotiation skills. Demonstrated expertise in strategic idea implementation with an entrepreneurial spirit while effectively managing $500,000 budget.
• Leadership and Vision – Strong track record of leadership and professional development of a team along with a clear ability to work collaboratively with faculty, staff and students.  Create, articulate and implement a shared vision of graduate recruitment and admission efforts.
• Interpersonal – Demonstrated ability to develop professional connections with prospective students, team members, partners, local businesses, faculty and program leadership. Brings a collaborative, service oriented, problem-solving approach to working with others.
• Institutional Leadership -- Ability to work effectively with department and university leaders in defining and supporting HPU’s mission, priorities and policies. Ability to balance complex processes and systems simultaneously.
• Communication & Marketing – Effective and influential written and verbal communication skills.  Comfortable speaking with prospective students, parents, advisors, faculty, staff, alumni, individually or in group settings. Experience with email, text, and digital marketing strategies using an industry leading CRM along with familiarity with SEO and SEM. General proficiency in Microsoft Office suite, Slate or comparable CRM, and other relevant modern technology
• Team – Work successfully in a team environment with an action oriented, can-do attitude. 
• Communication – Clear, focused, effective with influential communication skills. 
• Organization – Must be well organized and detail oriented with an understanding of the need for accuracy a