Lifecycle Marketing & Customer Engagement Manager

About Arlo:

At Arlo, we're passionate about creating innovative and reliable solutions that help people protect what matters most to them. Our team is dedicated to delivering products that exceed our customers' expectations, while always pushing the boundaries of what's possible in the world of protection technology. We believe that everyone deserves to feel safe and secure, whether they're at home or away, and we're committed to providing our customers with the peace of mind they need to live their lives without worry. Arlo’s deep expertise in AI- and CV-powered analytics, cloud services, user experience, product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day.

We’re looking for a data-driven, customer-obsessed Lifecycle Marketing & Customer Engagement Manager to shape how we connect with and engage our customers across the full lifecycle. In this role, you’ll design and deliver personalized experiences from onboarding and activation through ongoing engagement and renewal that help customers realize value early and stay connected over time.
You’ll partner closely with Lifecycle Marketing, Subscription Growth, and In-App Engagement teams to create data-driven engagement strategies that deepen customer relationships, increase retention, and drive long-term value.

What You’ll Do 

• Own customer engagement strategy across the full lifecycle: onboarding, activation, ongoing engagement, renewal, and reactivation 

• Design and optimize multi-channel experiences across email, SMS, push, and in-app messaging to drive engagement and services adoption 

• Build and scale automated lifecycle journeys including welcome, onboarding, feature adoption, renewal reminders, and win-back programs 

• Partner with Subscription Growth and In-App teams to drive engagement that supports conversion, retention, and plan upgrades 

• Leverage behavioral and lifecycle data to build audience cohorts and deliver highly personalized, timely communications 

• Analyze large datasets to identify engagement opportunities, segment users, and inform lifecycle strategy to continuously improve the customer experience 

• Own reporting and performance tracking across email and in-app engagement channels, translating insights into actionable recommendations 

• Test and optimize messaging, cadence, and channel mix through experimentation and A/B testing 

• Collaborate with Product, Data, and Creative teams to ensure a cohesive, seamless, and insight-driven customer journey 

What You Bring 

• 5+ years of experience in lifecycle, CRM, customer engagement, or retention marketing 

• Experience in a subscription, SaaS, or recurring revenue business 
• Strong analytical skills with experience working with customer data to build cohorts and inform marketing strategy 

• Hands-on experience owning reporting and performance analysis across lifecycle channels (email, in-app, push, etc.) 

• Experience with marketing automation platforms like Klaviyo (or similar tools) 

• Proven understanding of customer engagement strategies, segmentation, and personalization 

• Excellent cross-functional collaboration and communication skills 

What Success Looks Like 

• Increased customer engagement across lifecycle touchpoints 

• Improved retention and renewal rates 

• Reduced churn through proactive, data-driven engagement strategies 

• Measurable growth in customer lifetime value (LTV) 

Why Join Us 

You’ll play a key role in defining how we engage with our customers every day. This is an opportunity to create meaningful, personalized experiences that build loyalty, strengthen relationships, and drive long-term growth. 

The pay range for this position reflects the minimum and maximum target for new hire salaries at commencement of employment and is expected to be between USD$110,000-140,000/year.  However, base pay offered may vary depending on multiple factors, including role, job-related knowledge, skills, relevant education and experience.

We’re committed to inclusivity and selecting the strongest candidate—no matter their background. Even if you don’t meet every listed qualification, we encourage you to apply. We’re happy to support growth