Regional Marketing Manager, Immunology/Gastroenterology - Southeast

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Talent will be hired at a level commensurate with experience.

This role is field-based, and candidates should live within a reasonable distance from the primary city.

The geography includes the following locations:

• Tampa, FL
• Jacksonville, FL
• Miami, FL
• Charlotte, NC
• Asheville, NC
• Knoxville, TN
• Atlanta, GA

The Immunology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution.  This field-based marketing role will be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.

The RMM will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the RMM works within a team-based environment to optimize brand performance across AbbVie Immunology.

Key Responsibilities:

 Strategic Marketing

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines).  Ensures that regulatory guidelines and AbbVie processes are followed
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Continually applies knowledge and evaluates the effectiveness of key marketing ta