Manager, Integrated Marketing

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.

 

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

 

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

 

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

Overview

The Manager, Integrated Marketing, reporting to the Director, Integrated Marketing, will be responsible for supporting the efforts of the National Marketing team, brand strategy, and execution of related integrated programs.

 

The Manager, Integrated Marketing will work closely with partner agencies and cross-functional teams to bring complex integrated initiatives to life that create emotional connections with members and prospects, and drive consideration of the brand.

 

This role is based out of our Hampton, NH office and will be expected to follow our hybrid work schedule. 

Responsibilities

• Lead, develop and build program/campaign strategies and data-driven integrated marketing plans to support our business growth, ensure successful launches, and leverage tentpole moments.
• Lead the cross-functional execution of all integrated go-to-market launch activities across Planet Fitness channels (owned, paid, in-club etc.).
• Work effectively with teams across the organization including design, local marketing, operations, public relations, data, and product.
• Owner of key program documents, including briefs, statuses, associated accruals and budget trackers.
• Storyteller and developer of critical presentations to various audiences including internal leadership and external stakeholders.
• Evaluate new opportunities that drive innovation in our marketing and support our larger brand strategy.
• Ensure partner alignment to the Planet Fitness brand and drive success of program and brand goals.
• Liaison with franchisees and key stakeholders to ensure strong project communication.
• Stay abreast of the competitive landscape as well as develop an understanding of our franchise system operations.
• Regularly attend project meetings that fall outside of the Integrated Marketing umbrella with the ability to represent the National Team POV.

Qualifications

• Willing and able to attend brand activations, (3-4 times per year, including New Year’s Eve), required
• Bachelor’s degree in a related field
• 5-7 years of proven experience in a consumer-focused industry or brand marketing, with a track record of success in collaborating with internal and external partners/teams
• Advertising agency experience a plus in either project management, digital, strategy, or account/client services
• Experience with invoice processing and accrual management a plus
• Ability to analyze relevant data, push for any clarity needed, and provide recommendations
• Ability to operate independently and efficiently to handle multiple projects and deadlines simultaneously, without compromising quality of work
• A strategic thinker who loves creative problem-solving
• A teammate who never hesitates to roll up their sleeves and get involved
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
• Excellent presentation and communication skills along with the ability to communicate complex ideas clearly and concisely across all l