Manager/Senior Marketing Manager, BBD - (Hybrid)

The marketing team at Ballantine Bantam Dell is seeking a creative, detail-oriented Marketing Manager or Senior Marketing Manager to lead and execute key title marketing campaigns for fiction. This position reports to the Director of Marketing. 

 

The ideal candidate will possess a love of both commercial fiction and romance, a strong understanding of the social media landscape, and a creative, collaborative spirit. 

 

Ballantine is renowned by readers as the go-to publisher for commercial fiction across contemporary fiction, mystery/thriller, historical fiction, romance, as well as thought-provoking and narrative nonfiction. We are proud to publish a wide-ranging list of bestselling authors, including Taylor Jenkins Reid, Isabel Allende, Jodi Picoult, Sarah Adams, Josie Silver, Elissa Sussman, and Linda Holmes—as well as newly established novels like Blue Sisters by Coco Mellors.   

 

This position has in-office responsibilities such as attending author and agent meetings as well as team and strategy meetings. We will consider candidates who can work from a commutable distance from our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA). 
 

The Role: 

 

• This role includes consumer outreach, preorder campaigns, author platform development, influencer marketing, advertising, and overall creative strategy.  

• Creates and leads innovative title-marketing campaigns based on market data and consumer insights for upcoming publications in the commercial fiction and romance genres  

• Manages multiple marketing projects with varying timelines while simultaneously building relationships with multiple stakeholders, both internally and externally 

• Work closely across departments with editorial, publicity, sales, and creative services (including social media, email marketing, design, copy, media buyers)  

• Identifies available audiences for each book and ways to reach them through advertising, promotion, and social media while also keeping up to date on new platforms and marketing methods 

• Builds and maintains strong relationships with authors, agents, and internal teams to ensure successful campaign execution. 

The Essentials: 

 

• 3-4 years of experience in book promotion or related media such as magazines, music, film/TV. Candidate with 5+ years of experience and examples of independent execution of title campaigns will be considered at the senior level.

• Able to apply organizational methods and strategies to meet deadlines and manage multiple active projects at once in a fast-paced and details-focused environment 

• Ability to communicate with major authors and stakeholders 

• Proficiency as well as strong interest in using social media platforms as a marketing tool 

• Ability to work independently in a proactive manner and collaborate with the team when needed 

• A passion for: reading, social media, initiative, innovation, collaboration, and curiosity   

• Adobe Photoshop or Canva skills are a plus 

 

The salary range for the Marketing Manager level is $73,500-$80,000 and the salary range for the Senior Marketing Manager level is $76,000 - $80,000. All positions are currently eligible for annual profit award or bonus, subject to company results.

 

 

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