Marketing Operations Senior Director

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

 

THE POSITION
Our roster has an opening with your name on it

FanDuel is seeking a Senior Director, Marketing Operations to lead the execution of customer retention, merchandising, and marketing initiatives. This leadership role sits within our Martech Product & Operations team and is responsible for delivering cohesive, impactful customer experiences across promotions, CRM channels, and merchandising.

A critical driver of success in this role is the ability to effectively run various operations for multiple business lines simultaneously—often in a 24/7 environment. Achieving this requires the right combination of tools, talent, and processes to ensure our products are showcased in the most compelling and effective way possible.

You’ll oversee a high-performing team and collaborate cross-functionally with Customer Marketing Strategy, Brand, Commercial, Data Science, Product, Project Management, QA, and Customer Service. This is a high-impact opportunity to shape and scale revenue-driving marketing initiatives at a premier gaming and entertainment company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

 

THE GAME PLAN
Everyone on our team has a part to play

• Lead and develop a high-performing Marketing Operations team, fostering a culture of excellence, collaboration, and continuous improvement, with a focus on delivering world-class customer experiences that drive revenue growth
• Own the structure and interaction model between Marketing Operations and partner departments—ensuring seamless collaboration with Commercial, Product, Marketing, and Risk & Trading teams to align on strategic objectives and optimize performance
• Drive merchandising operations across all sports verticals, ensuring timely and accurate campaign execution, high-impact promotional delivery, and 24/7 content readiness through robust tools, efficient workflows, and well-managed resources
• Champion marketing and operations technology platforms, influencing development roadmaps, driving adoption of best-practice use cases, and ensuring platforms enable best-in-class digital customer experiences
• Build strong, resilient, and engaged teams across multiple locations, cultivating an environment where people are proud to contribute, empowered to grow, and recognized for impactful work—surfacing talent and opportunities to elevate both individuals and the business
• Innovate across owned marketing channels by evolving promotional mechanics, enhancing personalization, and optimizing templates, notifications, and integrations to meet the distinct needs of each business unit
• Define and track key operational and marketing performance metrics, including deliverability, open rates, engagement, click-throughs, and campaign conversion, using insights to drive continuous improvement
• Ensure capabilities scale with strategic needs, acting as a key stakeholder in cross-functional planning to guarantee operational viability and responsiveness across all initiatives

 

THE STATS
What we're looking for in our next teammate

• Operations leadership with 8+ years across CRM and merchandising, including 3–5 years managing multi-tiered teams delivering campaigns, promotions, and on-site merchandis