Social Media Copywriter

Conceptualize, develop, and write and edit engaging, informative, and effective copy for Sherwin-Williams brand segments and Consumer Brands organic social media channels including (but not limited to): Facebook, Instagram, TikTok, Pinterest, Threads and other social media channels and adhoc requests.

Collaborate with the social media and creative teams to brainstorm and develop creative concepts for social media content, campaigns and promotions.

Collaborate with the social media team and creative teams to help create visually effective and engaging social media content.  

Ensure communications are on-brand, match brand’s specific voice and tone, and are compelling to the target audience

Maintain up-to-date knowledge of industry trends, current events, and social media marketing best practices and apply to all work.

Continually test and optimize copy

Develop internal best practices for organic social media copy

Responsible for editing and proofing (general QA) all organic social copy and social-related communications materials 

FORMAL EDUCATION:

Required:

Bachelor’s degree or relevant experience

 

Preferred:

Bachelor’s degree in Business, Communications, Marketing, New Media, Public Relations, English, Journalism, or related fields.

 

 

KNOWLEDGE & EXPERIENCE:

Required:

Minimum 1 year of experience in a social media marketing or copywriting role

Excellent knowledge of all social media channels and takes proactive effort to stay on top of trending topics, functions, algorithms, new channels and content forms.

Outstanding organizational, communication (verbal / presentation / written), and interpersonal skills with track record of partnering with and presenting to management.

Ability to partner with internal teams and external agencies on content concepting, creation and execution of social media initiatives.

Ability to adhere to strict deadlines and prioritize multiple duties that are assigned simultaneously and to work autonomously and proactively problem solve with sound business judgement, while maintaining strong attention to detail.

Strong project management and organizational skills with hands-on experience coordinating across multiple projects to meet timelines and manage a high volume of work in a fast-paced environment.

Highly collaborative, knowing how to generate breakthrough social work while partnering with various teams along the way.

 

Preferred:

2+ years of experience in a social media marketing or copywriting role.

Knowledge of social media tools (such as Sprout Social, BazaarVoice Social Commerce (previously Curalate), Airtable) for scheduling/posting content, organizing data and managing user generated content

Experience working with paid social media campaigns and/or advertising teams or agencies.

Cross functional understanding of digital media, ecommerce and website strategy, PR and influencers/creators. 

 

TECHNICAL/SKILL REQUIREMENTS:

Required:

Microsoft Office Suite

Familiarity with social media management channels and tools

Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, and Pinterest

Experience with Sprout Social and BazaarVoice, or similar tools

 

Preferred:

Familiarity with Google Analytics and setting up UTM links

Familiarity with Photoshop or other creative tools

 

TRAVEL: 10%

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com