B&W Associate CMI Manager Demand Creation Measurement Insights

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

At Unilever Beauty & Wellbeing, we inspire ‘beauty-full’ lives so all people can live well and thrive.  Our team is collaborative, inspiring, challenging, and purposeful.  This opportunity is for an entrepreneurial, trend savvy, and consumer-obsessed insights professional who can lead the learning agenda on Beauty Demand Creation Insights.

Beauty Marketing, especially in the world of social media, is a key enabler of the Beauty & Wellbeing strategy.  We are looking for a leader who is passionate about this space, wants to build upon foundational learnings, and create a virtuous cycle of meta learnings to fold back into our Beauty business. 

This role reports to the US Category Growth Strategy & Demand Creation Insights Lead and partners with the local media and brand teams, as well as the global Social by Design Insights team.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• 3-5 years of experience in consumer market research, media measurement, social analytics
• Experience with in-market data analysis, marketing mix modeling, writing queries, and marketing growth fundamentals
• Expertise with Google Analytics / Ads, PowerBI/Visualization Tools, Social Listening tools (Brandwatch or the like), Social Media Performance Metrics, Excel
• Familiarity with data sources a plus: Circana (IRI), Numerator, Kantar, Mintel, Euromonitor
• End to end project management experience with agency partners
• Excellent relationship-building, engagement, presentation, and communication skills

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Boost media ROI by identifying new digital hair and body care category insights
• Generate the insights needed to create consumer demand through Social Media Excellence
• Promote a disciplined culture of media measurement and creative quality
• Lead the measurement plans for campaigns, audiences, and creative
• Work alongside eCommerce content specialists and insight leads to improve performance
• Manage a variety of insight deliverables including social listening, influencer, search, ratings & reviews, brand lift, and competitive analyses  

Key Behaviors: This person must be a self-starter, action-oriented and curious about beauty consumers with a “can-do”, positive attitude

• Passionate:  You have a deep love for beauty trends, social media, consumer behavior, and media technology
• Insights Obsessed:  You are an expert in uncovering and communicating consumer insights, with a strong ability to analyze, interpret, visualize and present large data sets – bringing insights to action
• Storyteller:  You inspire others to see the possibilities, distilling various data sources into one clear story to provoke action.  You are comfortable with numbers and appreciate analytics to help tell a story.  You can turn complex concepts into simple and understandable stories for non-tech audiences.
• Resourceful: You ask the right questions, don’t stop until you understand “the why”, and always find a way to link your work to business impact.  You have a scrappy ability to connect multiple inputs to complete our category, brand, and consumer puzzles.  Your curiosity shines in everything you do.
• Problem Slover: With a lot of data sources, tools, and business partners – you can adeptly navigate the best way to answer research briefs, manage expectations, and deliver actionable insights.  You have a strong ownership-mentality.

What We Can Offer You

Culture for Growth |