Marketing Communications Lead
Foundations WorldwideAbout the role
Foundations Worldwide, Inc. is seeking an experienced and highly motivated Marketing and Integrated Communications Lead to join our small and dynamic team as we prepare to launch an innovative new product category. You will be a key driver in shaping our product messaging and maintaining strong relationships with the public, press, influencers, government entities, and other industry stakeholders.
In this role, you will be responsible for developing and implementing strategic communication plans to increase product awareness, drive public sentiment around accessibility, and enhance our brand reputation. In cooperation with the Content Marketing team, you will manage all external and internal communications, including press releases, media relations, social media, and corporate communications.
We are looking for a skilled communicator who can effectively inform, inspire, and engage with dramatically different audiences – ranging from architects, to disability rights activists, to retail executives, and municipal governments. This role requires exceptional writing skills, demonstrated experience with developing and executing communication strategies, and the ability to create compelling content for a variety of platforms and audiences.
Responsibilities
At Foundations, there is limitless opportunity and plenty of room to grow. The following describes some of the core activities you will perform:
- Develop, lead, and execute effective communication strategies, including media relations, executive communications, thought leadership, and social media
- Engage with internal and external stakeholders to deliver successful projects
- Monitor PR activity and determine the appropriate response strategy surrounding our company, products, industry trends, and competitors
- Build and maintain strong relationships with media outlets, journalists, and influencers
- Oversee social media presence and engagement across various platforms
- Assist in the planning and execution of community events
- Support business initiatives by creating compelling content and securing media coverage
Requirements
To be successful in this role, you will need to possess all or most of the following:
- Proven success developing and executing communications strategies for projects with many stakeholders
- Exceptional organizational and project management skills, with a keen attention to detail
- Experience in digital marketing, specifically social media, email marketing and/or content creation
- Passion for (or willing to learn and become passionate about) disability rights, accessibility, and inclusion
- Agile, adaptive, and able to handle ambiguity with shifting priorities
- Must be a great listener and collaborator who's able to gain consensus through influence
- Strong writing, editing and proofreading skills
- Excellent verbal communication and presentation skills
- Ability to work well under pressure, manage multiple projects simultaneously, and meet tight deadlines
- Previous media relations experience working with journalists
- Confident interfacing professionally within all levels of the organization and cross-departmental collaboration
- Prior success establishing trustworthy relationships with outside partners, media outlets, government agencies, influencers, and customers
About Foundations Worldwide, Inc.
We are a rapidly growing, Ohio-based, children’s product company that encompasses four core brands. We are the #1 global supplier of cribs and children's hospitality products for hotels, the top provider of children's furnishings for professional childcare centers, and a leading manufacturer of changing stations for public washrooms. Our growth strategy is centered around expanding our owned eCommerce platforms along with our online platform partnerships with Amazon, Wayfair, Target, Walmart, and more.
We offer ample opportunities for career growth in a dynamic and fast-paced environment. Our employees never stop learning, and no two days are the same. Collaboration and innovation are at the heart of our culture and our industry-leading products.
Benefits
If you are looking to join a growing organization, with tremendous opportunity, where your hard work significantly impacts everyone’s success, then Foundations Worldwide is the place for you. While we believe in work/life balance, we feel in-person collaboration is essential. This is a hybrid position that would require you to be in our Richfield, OH office a few days/week. We offer personal flexibility with a competitive salary, bonus potential, full benefits (medical, dental, vision, life insurance) HSA, g
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