Principal Associate - Mainstreet Customer Marketing (Hybrid)

Principal Associate - Mainstreet Customer Marketing (Hybrid)

Capital One is seeking a data-driven and innovative Principal Associate to join the Mainstreet Customer Marketing team. Recognized by Fortune Magazine as one of the "100 Best Companies to Work For," this role offers the exciting opportunity to drive the Customer Engagement and Financial Health programs through end-to-end marketing ownership. 

The position requires a combination of strategic vision-setting and deep expertise in lower-funnel marketing channels (email, push notifications, and in-app messaging) and offers the chance to leverage cutting-edge marketing capabilities, including multi-armed bandits, GenAI, and modular testing, to fuel personalization.

Responsibilities:

• Define the strategic vision, including long and short-term roadmaps, for the Customer Engagement and Financial Health programs

• Influence internal decision-makers by crafting and delivering formal recommendations through excellent communication

• Identify and lead near-term testing opportunities to drive program growth

• Direct the development and execution of testing initiatives across lower funnel channels (email, app, push)

• Partner closely with analysts to evaluate business performance, uncover new opportunities, and refine strategies

• Collaborate effectively with cross-functional teams, including analysts, creative, operations, and legal

• Proactively share learnings and best practices

This Associate should bring: 

• Excitement about customer engagement marketing and financial literacy!

• The ability to balance high-level strategic vision setting with an acute attention to details

• Experience developing creative briefs, leading creative processes, and effectively collaborating with internal creative teams and external agencies

• Proven experience in lower-funnel direct response campaigns (email, app, push)

• Experience leveraging data, metrics, and insights to inform strategy, drive results, and foster continuous learning

• A curious mindset for researching consumer attitudes, behaviors, and market trends

• Highly effective written and verbal communication skills, with outstanding presentation abilities

• Strong working knowledge of the Google Suite (Docs, Slides, and Sheets)

• Experience managing the details of multiple projects, meeting deadlines, and adapting to changing priorities while maintaining high-quality, accurate work

Basic Qualifications:

• Bachelor’s degree or military experience

• At least 4 years of experience of lower-funnel marketing experience (email, app, push)

• At least 4 years of experience in planning, executing and analyzing marketing programs

• At least 4 years of experience managing creative processes and partnering with creative teams

Preferred Qualifications:

• At least 5 years of experience working with cross-functional teams in a matrixed environment

• At least 5 years of experience working in an agile team environment

• At least 5 years of experience in financial services marketing (customer marketing preferred)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing

 

Richmond, VA: $109,900 - $125,400 for Principal Associate, Marketing

 

 

 

 

 

 

 

 

 

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

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